Latest Posts

Sep 12

5 A/B Testing Mistakes You Need To Stop Making

The heatmap tool and A/B testing are some of the handy tools that can help find out the pitfalls for your eCommerce sites. This is, in fact, one of the most reliable ways to improve web pages, emails, and ads. However, the unfortunate truth is the fact that even these testing tools fail to provide


Sep 8

6 Conversion Rate Optimization Trends that are here to Stay

Staying in sync with the emerging trends and the latest updates is crucially important for every profitable business unit. Even the eCommerce business scenario is saturated with competitions, there is still an ocean of opportunity that needs to be tapped. As this ecosystem is maturing with time, getting hold of the conversion rate optimization is


Sep 6

7 obvious A/B Test to Spot the Bottleneck of eCommerce Website Design

Optimizing the conversion rate of the online stores isn’t an easy game. While the product pricing and the discounts may turn the head of the visitor, there are many other ingredients that influence their purchasing behavior. The front end design and the layout of the web pages are one of the essential considerations. So, before


Aug 31

Landing Page Setbacks? Here’s How Heatmap Tool Can Help You

It has been proved time and again that relevant landing page can double the conversion rate. However, at the same time, as per the statistics, almost 80 to 90% the visitors bounces from the landing page. The reason being optimizing the landing page is often overlooked while executing the marketing campaigns. The primary goal of


Aug 29

Holiday Sales Event Glitches? 6 Mistakes You Need To Avoid

“The best way to sell something: don’t sell anything. Earn the trust, respect and awareness of those who might buy.” ~ Rand Fishkin, CEO, SEOmoz The busiest and the most wonderful time of the year for all the eCommerce store owners is just around the corner. Even though there are still few months left for


Aug 28

Designing a Website? Here’s What You Need Know From Seo Perspective

The entire concept of search engine optimization is vast and never-ending. However, it starts right from the development phase of a website. There is a huge list of SEO tactics that can help optimize the position of the site on Google SERP, but the very first aspect to make the website in line with SEO


Aug 21

Is Website’s Menu Crippling your Conversions? Here’s What to Do about it

The conversion optimization is one of the most discussed topics in the eCommerce scenario. While we have already discussed a lot of factors that may be affecting your conversions, there are a lot of factors that fail to get the required notice. One of our earlier blogs talked about the images that may be killing


Aug 14

4 Ways Google Analytics Can Tell Why Your Website Is Not Converting

Are you frustrated of your sloppy conversion rates despite you are getting the bags full of website traffic? Are you wondering why visitors are not converting into customers? Don’t worry because it not just your problem. Many more web store owners are struggling with the same problem of converting their traffic into sales. In this


Aug 10

4 Key Strategies To Boost Up Your Landing Page Performance

If you are wondering about the ways to maximize the performance of your landing page, you must make sure you have the answers to these fundamentals questions: How would you accomplish an optimized landing page design for your audience? What is the best hierarchy to put the headings, sub headings, and other important content? Where


Jul 31

Conversion Optimization Through Email Marketing Automation

Email marketing automation is a crucial asset for your business. However, here, I am not just concerned about the highly sophisticated email marketing software and services. The small tweaks and implementation to automate the emails sent by your website can lead you to unthinkable opportunities. In this article, we will see how you can use