Latest Posts

Feb 23

Secret tricks for getting reliable results from your A/B testing tool

Conversion rate optimization is something that lets you squeeze out the most from your existing assets. By assets, I mean the website traffic that you already have. A/B testing plays a very crucial role in your CRO campaign. How? What happens when you carry out an A/B testing on your website? Just Google it, you


Feb 22

You can kill your conversion rate by making these mistakes

E-commerce site, Opportunities, conversions, sales, revenue- these are some words that drive the eCommerce business today. If your eCommerce site is fulfilling these words with their true meaning, success is yours. Really! Is it that easy to grab the opportunities with your eCommerce site so that it converts into sales and generate desired revenue? Not


Feb 10

Some designing mistakes that are killing your conversion rate optimization

Conversion is always synonyms with eCommerce and business. After all, it is what that keeps the business houses around the world moving. Many times we ignore mistakes that are actually acting as a killer for your conversion rates. This is more relevant in terms of eCommerce, where we make too many experiments to enhance the


Feb 9

3 ways to work with click heatmap tools to convert better with your site

Click heatmap is a visual representation and collected data about where your visitors click on your site. The deeper is the color, the more clicks have been received on the particular element. So, Red is a color of success here. The extensive data provided by the click heatmaps give us a very useful information about


Feb 8

FAQs related to heatmaps: The questions you generally ask

Heatmaps have been there from around 3-4 decades. Initially, they were devised to capture and highlight the dynamic variables in the form of 2D color- coded matrix. However, later on, they found their usage in industrial, scientific and finance related purposes. The latest sector where these heatmaps have found their usage is the eCommerce arena.


Feb 6

Some must to know conversion rate optimization facts for start-ups

Conversion rate optimization(CRO) is one thing which drives the entire business arena. From start-ups to established firms the goal remains the same. However, for start-ups, it is important that they gain the initial momentum so that they can keep themselves firm and stable against the winds of some really tough competition. With thousands of websites


Feb 3

Some conversion optimization myths that you should be aware of

The word conversion rate optimization (CRO), is one of the most discussed and misinterpreted term in the eCommerce arena. CRO has always been a buzz word when it comes to online commerce activities. However, many who are in this eCommerce arena who don’t get the exact meaning of the word and equate it to some


Feb 2

Time to make some loyal customers and boost your conversion rate in 2017

Loyal customers are not created overnight. Loyal, repeated customers are earned on the basis of the previous experience you provided them when they first came to shop with you. Conversion rates of a large number of eCommerce stores across the globe share a major proportion from the existing customers itself. It is more easier to


Feb 1

Heatmap- How it helps in enhancing customer navigation?

Heatmap emerged out as an effective tool in your CRO armory. The tool has bought some serious results on the conversion front of the websites. From business giants to start-ups, all have utilized this tool at least once in their operation time. The effect it has on the usability of your website is what we


Jan 31

Some common, but deadly mistakes committed while A/B testing websites

A/B testing your website is an essential component of the conversion optimization strategy for your business. You might also have conducted a test for your website at some point of time. However, most of those who take a test on their website are not able to utilize it effectively to deduce some effective results. The