Latest Posts

Jan 18

Is eCommerce Conversion your Problem?

Let’s be honest. Making good moolah by having an eCommerce business isn’t a cake walk. In order to achieve what you’ve thought about your online store, you have to implement all the tricks and tactics that would take your business to new heights. But, that isn’t easy either. There are times when you sit down

Dec 21

Steps to choose a Heatmapping Tool for your website

If you think that heatmapping is a tiring task and you shouldn’t indulge in this, you should understand that it is a method that gives visible results and is a cake walk. The method helps you analyze your visitor’s interaction with your eCommerce website. Moreover, it lets you know the behavior of your visitor on

Dec 19

Major challenges in Conversion Rate Optimization and How to Pass them

The conversion rate optimization industry has been evolving ever since it came into existence. The same applies to the challenges that a business faces because of the inability to adopt the changes happening in the eCommerce SEO field. In order to have a smooth functioning of a website, one needs to address the challenges and

Dec 15

5 Best Conversion Rate Optimization Practices to vouch for in 2018

You might be a business that has mastered the science of using CRO (Conversion Rate Optimization) years ago and are aware of every aspect of the same, but are you evolving with the changes that the CRO system is constantly going through? Are you keeping yourself updated with the practices that are taking place? It

Dec 11

Improve your SEO with these 5 Uses of Heatmaps

Over the past years, we all have witnessed the changes that have taken place in the eCommerce industry. With all the updates in search engine algorithms that have been happening, there’s always a bigger motive that leads the eCommerce businesses to do better. Heat mapping tools are considered to be one of the most proficient

Dec 7

4 Questions to ask before A/B testing

With the propagation of the A/B testing tools, the era of experimentation is finally here. When you look at how the face of the e-commerce industry has changed with the constant improvement that these experimentations have made possible, you’d see how far we’ve come. In today’s time, having an eCommerce business that grows is more

Nov 24

7 Do’s and Don’ts of A/B Testing

A/B testing can gain fortunes if it is done right. You can find tons of articles and posts explaining the best A/B testing ideas and hacks. They all pull up pretty well and provide some valuable information. However, I don’t want to be complex and high end with my post. I will keep it simple

Nov 21

How can an Attention Heatmap Tool Fire up your User Interaction?

When it comes to enhancing the user interaction of the eCommerce, optimizing the user interface (UI) is the biggest hack. As an e-merchant or e-marketer, what would be consider while designing a web page? Probably, the customer behavior or the pattern in which they browse the site? Unlike the expectation of the eCommerce store owners,

Nov 13

6 Conversion Rate Optimization Mistakes that you Need to Get Over

Driving quality traffic and converting them into paying customers is the ultimate goal of every eCommerce site. The idea of providing the visitors with complete experience may be a tricky deal, but working on various details might help in making this process a simple one. Taking careful steps for the conversion rate optimization is something

Nov 10

6 Hacks for eCommerce Website Optimization for Improving the UX

The eCommerce stores once made available needs to be optimize regularly in order to make sure that the elements leading to the under performance of the web store are eliminated. There are various aspects of the web store which keeps on getting out dated as the time progresses. Thus, it becomes important to optimize the