Latest Posts

Jan 24

Best ways to drive conversions for your online store in 2017

Online shopping is touching skies day after day. Each day comes with a greater surprise. From massive discounts in holiday seasons to Amazon prime Air drone making its first delivery in the UK, everything comes with a new excitement. The newest the year of 2017 has too come with some surprises in its truck and


Jan 23

Tips and techniques to optimize your B2B conversions

Conversion is always going to be the word if you are operating a business or to be specific an e-commerce enterprise. The more you drive the conversions the more enhanced will be the brand image and market capitalization of your website. However, how to latch on to this conversion path is what most of the


Jan 20

What are the benefits of Multivariate testing for your website?

Testing is more often devised as a traditional way of checking the performance of any business or process. The same goes true for the e-commerce world, where testing your website is described as the best way to analyze the market potential and conversion optimization extent of your website. Multivariate testing is one such testing technique


Jan 17

Less pondered methods to optimize your eCommerce conversion rate

Conversion rate optimization is a key word when we talk about eCommerce operations. Mostly we see that there are various tools and techniques discussed to optimize your conversions on the digital arena. However, most of them are centered around certain common elements and provide a repetitive solution for the problem. Here in this article, we


Jan 16

What Google’s eye-tracking heatmap analysis reveals?

The results of the latest study of Google on the visitor’s behavior on Search engine response pages (SERPs) were revealed sometimes back. Google utilized the eye-tracking heatmap technique to derive the results from visitor’s online behavior analysis. The fact that the study came after almost a decade of the eye-tracking study of 2005, makes it


Jan 13

Why heatmap tools are essential for start-ups?

Heatmap has earned its name as an effective tool for analyzing the behavior of the customers on your website. It helps you to track those areas on your web page that are witnessing a kind of ignorance from the visitors.Moreover, you even get a complete idea of those areas which are performing well and producing


Jan 12

Achieve an engaging UI design with an assistance from Heatmap tool

You might have worked with the traditional analytics that provides you with the information on how your website is performing. Unfortunately, these traditional tools cannot tell you why it is performing like this. Point is, they cannot tell you about the reasons behind any kind of performance of your website; positive or negative. Here, we


Jan 11

Saved information in customer account can boost eCommerce conversion rate?

It is an arguable point that customer account should be required or optional on eCommerce sites. One one hand, making the customers account mandatory will leave you loss of those customers who do not want to create an account. On the other hand, there are certain information in customer accounts which can help the eCommerce


Jan 10

How to improve your landing page performance?

“First impression is the last impression”, the famous saying holds true in today’s e-commerce and digital arena as the margins for error are getting narrower. In this regard, the importance of an impressive landing page is what you should focus your attention on if you are eyeing a hike in your conversion rates. It is


Jan 6

CRO trends that you should look on for your CRO campaign in 2017

Conversion rate optimization(CRO) is the word when you talk about e-commerce business. It is a shared destination of all the e-commerce websites that are operating out there. Achieving an optimum conversion rate is what every e-commerce website strives for. However only a few of them are able to achieve it by utilizing various tools and