Latest Posts

Jun 21

A/B testing for Mobile Website in 2018

In 2015 the mobile traffic, as visioned by the eCommerce experts became just as prevalent as desktop traffic. This is why we’ve been stressing upon the emphasis on the mobile responsiveness to the customers ever since then. In last few years, the amount of traffic coming from the smartphones or smaller devices like tablets has


May 17

Conversion Rate Optimization Tips for 2018

It’s not enough to get just a lot of users on your webpage in 2018. Getting those users to actually convert into customer can mean the difference between business success and failure in this day and age. With so much competition online between new businesses both big and small, it’s no wonder why everyone is


Apr 25

Be on the Positive side: 5 A/B Testing Rules to Improve

If you take a better look at the eCommerce industry, you’d find two kinds of marketers – one would be those who happily A/B test their websites and the variables and those who live by their gut feeling and consider A/B testing a waste of time. Well, what’s worse is that the former are lesser


Apr 6

Heatmap FAQs for your eCommerce business

Don’t we all wish to have a tool that would help us in optimizing the eCommerce business? Well, you might be thinking that you already have something that would and it is called as the A/B Testing. You are somewhat correct here. But what we are focusing on is the older tool than A/B testing.


Mar 30

How to understand where to focus with the Mouse Move heatmap?

When it comes to tracking your customer’s behavior, website tracking and monitoring serves as an essential component. An additional reason for tracking your webstore would be – increasing the conversion rate of your website. For the purposes to be fulfilled, you should constantly keep your landing pages or any important pages under tracking. If you


Mar 27

What do you learn from Heatmaps?

What exactly are Heatmaps? Heatmaps are one of the best ways to acquire valuable information about the visitors coming to your website. The tool allows the eCommerce marketers to analyze the customer’s behavior. It is one method that offers insights which other tools cannot. Hence, heatmaps are definitely beneficial for your website and the conversion


Mar 22

Conversion Rate Optimization: Observation and Conclusion

Picture credit: Border Crossing Media What is Conversion Rate Optimization? Conversion Rate Optimization (CRO) has been defined by numerous marketers and experts in the due course of time in their own way. According to Moz, “Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take the desired action — be that filling


Mar 13

These are the reasons why Businesses are not happy with their Conversion Rate

Did you know that only 22% businesses are satisfied with their conversion rate? If you didn’t, the study conducted by Econsultancy, the Conversion Rate Optimization report states the same and some other important details. Some other essential observations that you should know include: The businesses are unintentionally shooing away the visitors The businesses have no


Mar 8

Is running A/A Test before A/B testing beneficial?

Being an eCommerce marketer, you must have heard or even practiced A/A testing before A/B testing. The idea or the question to A/A test itself invites conflicting opinions. The majority of the companies face a dilemma when it comes to deciding whether to do this process or not. Well, understanding what A/A testing is and


Mar 1

Be wise and Use this 7-Step A/B Testing Process

When it comes to A/B testing, it can get very tricky for the companies to understand where to start. All they have to remember is people and processes are equally essential as it is to choose the tool that you’ll be acquiring to conduct the test for your website. You should ask certain questions while