Aug 11

3 Key Approaches To Have Great Traffic On Your Site

Site traffic has become one of the fundamental concerns for numerous business organizations around the world. You need to have a strong footfall in terms of customer traffic on your site so as to change your business fortunes. If you can’t bring customers towards your e- commerce store, you can’t expect windfall changes in your sales revenue and conversion rates. Although, there are numerous ways to grab customer traffic but the success of all of them is not guaranteed. Here are some of the steps out- of- the- ordinary approaches that can garner a huge customer traffic towards your e- commerce site.

  • Understand the relevance of your keyword idea or term through Google Autocomplete- An effective keyword is necessary to bring online visitors and searchers towards your site. You can get a fair idea about the long- tail keyword through the use of Google Autocomplete which lets you know the most searched term by the users on Google search engine. By making use of this term, you can easily increase site traffic on your site and can create compelling content for your website and its advertised product. Further, the Google Adwords Keyword Planner can provide you answer about the business competitiveness of the targeted keyword. There are also various free website heat map tools that can help in understanding the mindset of the site visitors by analyzing the site search results.
  • Analyze the competition of your targeted keyword so as to achieve an edge over your competitors- Once you have selected the keyword to start your online promotional activites, it is important to analyze its competitiveness and relevance in the business community. Track down the ranking of your target keyword in the list of most searched keywords so as to be sure that you are making the right marketing strategy about your business organization. Don’t just settle down for any keyword that is available free but rather focus on the keyword that has more business significance. You need to use the targeted keyword effectively in your content so as to grab customer attention towards your e- commerce website.
  • Choose the right promotional strategy to market your content- You can’t make significant effect on your site visitors till your content is properly marketed through various promotional platforms like social media marketing, regular blog posts, guest blogging, site commenting and other such mediums. Keep an eye on the activity and behavior of your site visitors through the use of various heat map based tools like Crazy Egg, Mocking Fish, Click Tale and such others. By analyzing the active user engagement platforms of your site visitors, you can easily promote your content among them and can instantly grab their attention towards your e- commerce site.

With changing business scenario, it is time to make significant changes in your marketing efforts so as to increase customer traffic towards your business organization. Remember, you are doing business to increase your sales revenue and brand reputation among your targeted customers which is solely dependent on the customer traffic available on your site. So, start working in tandem with your marketing experts, content developers and SEO analysts so as to draw huge customer traffic towards your e- commerce store.