3 ways to work with click heatmap tools to convert better with your site
Click heatmap is a visual representation and collected data about where your visitors click on your site. The deeper is the color, the more clicks have been received on the particular element. So, Red is a color of success here. The extensive data provided by the click heatmaps give us a very useful information about the ways to increase the conversions.
How click heatmaps do that?
There are certain ways to use the data from click heatmaps to optimize the website on the whole. Thus, improving your site’s usability in terms of customers’ point of view.
Way # 1 Working out the effectiveness of CTA usage-
A call to action is an excellent marker of conversion level on your website. The success of a CTA marks the success of your conversion optimization. A click heatmap can be used to know where exactly the visitors click on the pages. In this way, you can get an information about anything that is distracting the users from clicking on the CTA on the same page. You will get to know the reasons that stop them from clicking.
Combine the click heatmap with A/B testing for a deeper enlightenment
When you combine the usage of your click heatmap tool with an A/B testing tool, it gives you a quantitative insight to maximize the user experience with respect to different elements on the site. For example, the click heatmap data will let you know the current usability, while the A/B testing tool will help you decide which modification would be better to improve that usability. On the whole, a properly combined use of click heatmap tool and A/B testing tool is all you need to maximize on the conversion point of view.
Way # 2 Understanding the visitor’s nature-
It’s a fact that conversion of a CTA means conversion of your website on the whole. However, not all the CTAs have direct impact on the sales conversion or revenue generation. For example, a CTA inviting customers to read about an offer on your website may get converted when people click on it to see the offer. However, even after landing on the offer page, they might not click on anything further and leave the site after reading it. So, in this case, your CTA was converted well, but the further conversions failed to serve their purpose.
It becomes very important to know how visitors react to a particular content. Otherwise, you would keep wondering that why my sales are so low even after the CTAs are converting well. The use of click heatmap tool is something that will tell you the answer of “Why” in this case. You can use the click heatmap tool to observe where the visitor stopped clicking on your website and from where did he/she exit from. It will help you to deduce the content of interest to your visitors.
Way # 3 Working out the placement of elements-
Every heatmap tool comes bundled with a very basic tool called a scroll heatmap tool or a mouse movement tool. This tool is used to generate a graphical preview of how visitors are interacting with elements on different folds or sections on your web pages. When you combine your click heatmap tool with the scroll heatmap tool, it works in two ways to provide a more deeper insight. The scroll map will tell you about the interactions on different folds while the click heatmap will let you know the clicking pattern on those folds. The scroll map will show how visitor moved on the web page and how much time did he/she spent on a particular area, while the click heatmap explains how the visitor clicked on that area.
We can use this insight to place different elements at different places on the web pages. It will help us to make some informed choices on the conversion front in term of placement of elements on the web pages.
There is variety of usability information that click heatmaps provide to the website owners. Now, it depends on us that how we utilize these insights to optimize our website. No doubt that click heatmap tools are important, but a proper blend with other heatmap tools like scroll heatmap and A/B testing tool is something that can score fortunes in CRO front. A true conversion can only be achieved when we know our visitors; heatmap and A/B testing tools could be the ones that can help in this regard.