Apr 9

Simple Steps To Improve Your Websites Functionality

4 Simple Steps To Improve Your Websites Functionality


Online marketers put in a lot of effort to engage users and bring traffic to their website. However, they usually fail to achieve desired results because somewhere or the other there is a lack of understanding visitors behavior. “Visitor flow” or the way users interact with your website is crucially important as it helps to assess the rich and poor sections on your page. Besides focusing on how to improve page elements, there is also a need to figure out what can be done to convert visitors coming on your site. Well, to help you out we are providing 4 simple steps that can be implemented well to improve your website’s functionality.

1. Analyze visitor engagement time- With data captured from Google Analytics, you will be able to know the maximum number of times your web page has been opened however it does not impart any knowledge on how a visitor interacts with different elements on your site. Visitor engagement time, being an important factor to consider gives you accurate data that can help site owners modify changes accordingly.

“Engagement time” is a key metric that shows the actual time when and where the visitors were engaged with your site. It is used to analyze attention of visitors specifically by normal browsing behavior. Here at MockingFish, we have designed heatmap tool that monitors the overall user behavior by clicks, scroll and mouse-hover patterns to find out what attracts and what annoys visitors the most.

We help you identify and analyze visitors engagement time for both mobile and desktop based websites.

2. Design a “Call To Action” that really Calls- CTA button is really important. If your CTA button is not responding accordingly, there is a need to re-examine, test and analyze it. What else you can do is try to have at least one CTA button above the fold as it is the place that captures maximum attention. Next, you can try testing out different colors. An actionable Call To Action button should entice your visitors towards the desired outcome.

3. Kill that Javascript Error- A Javascript error can make it painful to browse the web. You need to defend your browser from each Javascript error. These error messages can prevent your visitors from getting through the purchase process. Imagine what happens if a customer is about to checkout and immediately a javascript error occurs. For sure, you are going to loose customers, therefore you need to fix these error messages by running a Java test to see if installation is working properly or not.

4. Have you checked your Bounce Rates? A bounce occurs if a visitor lands on a page and then leaves without visiting any other page on your site. If higher bounce rates indicate overall user dissatisfaction with your website, consider the following methods which help you keep your visitors on your page for longer:

  •  Check out browser compatibility
  •  Having an information rich and useful content on your site
  •  Improve your web page loading time
  • A higher bounce rate is attributed to loss of interest on your website. Bounce rates play an important role in measuring the performance of your website.
  • To know more on how to optimize your website for increasing conversions, keep reading our blog section.