Nov 2

5 Effortless Steps for Making an Event-specific Marketing Campaign

Marketing Campaign | Mockingfish

The holiday season sale is just around the corner, therefore, the web store owners have started to search for innovative approaches in order to make better sales. The holidays in the best time for any eCommerce store owner to embark the step towards a better conversion rates. Though, the sales season is one of the best possible time to earn profit, it requires a lot of efforts and right steps in the right direction. The eCommerce stores need to prepare themselves before such seasons so that everything goes in right way.

One of such objective is to launch event specific market campaign. Every web store want to launch a campaign before the commencement of the sales such that they are aware of the market and the customer’s preferences. In this way, a better insight can be obtained which can be helpful for both the web stores and the customers with respect to the understanding of the products and their marketing. Most of the web store wants to provide the best products in the stores such that the customers may feel connected to the web store and get the owners with the requires sales that they want to make.

In order to launch a successful marketing campaign the eCommerce marketers need to go through some detailed analysis. The launching of a campaign is not an easy task, the stores must have a clear vision and a primary objective in which they want to target the customers, thus making it a lengthy and complex process Therefore, the web store must do the research and enlist some of the important steps which must be kept I mind before the launch of such a campaign.

We have listed down some of the steps which if followed may help the web stores to go through the event launching campaign without having to put a lot of efforts.

1. Have an objective


One of the important thing is to have an objective. The web store owners need to understand the demands of the customers. If the store is lacking a strong cause or an objective before launching such campaigns then it is waste of time. The main aim of these campaigns must be clear, if the web store wants t generate leads or the web store is just in need to get a better understanding of some of the leads that are already present in the system. It is one of the way in which the web store can reach out to the customers in the best shape.

2. Target the audience

Target the audience

An important aspect of a successful marketing campaign would be targeting the customers. The customers are the primary concern of the web store and in any case if the marketing campaign is not focused around meeting the customers need than the whole point of launching the campaign is waste. In order to get proper customer insight the web store can use the A/B testing tools, the web store can use the A/B testing tools, where the web store can pick various audience for modifying different aspects of the web store, it will help the owners to reach out to the customers in best form during the marketing campaign. After all, the main reason of launching these campaigns is to make better marketing understanding, thus targeting the audience is the primary concern.

3. Understand the customers buying behavior

Customer Behaviour

There are various stages through which a customer passes before making a purchase on the web store. Thus, it is important for the web store to get a clear understanding of the customer’s behavior in the web store when it comes to making a purchase.  2013 State of Demand Gen Report study found that the customers not only appreciate different content at each stage of the buyer’s journey — they’ve come to expect it. Therefore, providing the content alone is not the need of the situation, the web store must provide better description that will help the buyers and guide them in order to go through the purchase phase.

4. Identify the campaign perspective

 campaign perspective

Is the campaign product oriented or the initiative taken by the web store or the traffic gathered by this campaign needs to understand the cause of its initiation. It is one of the important factor that the web store must clear their thoughts on. Figuring out the cause of each of the initiative taken by the web store is one of the best way to identify the shortcomings and get to know the customers better. If the web store learns these factors and launches the campaign with the sound knowledge of each of its perspective that the chances are quite high that the campaign is going to be a big hit and the success is sure to be achieved.

5. Aim for improvement and better performance

improvement | Performance

The launching of event specific marketing campaign is not a routine job, which could be performed and then left as it is. Indeed the web stores need to recollect all the data from the previous campaigns which were initiated by the web store and copy the areas where the progress was made and he overall development that the web store has been able to make up in that period of time. This will help them to grow better and not repeat the same mistakes that were incorporated during such events on previous occasions. And finally, be prepared to adjust your plan regularly to ensure you’re always evolving with the needs of your customers. For more on an agile, data-driven approach to marketing.

Over to You

The launch of such a marketing campaign is quite a handy job and the stores need to make sure that they are following the proper procedure in order to make the campaign big success. If the research and analysis is not done then the chances are the campaign might be failure and all the expectation made by the web stores may fall hard. The web store owners must prepare for effective sales before the holiday sales.


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