6 Conversion Rate Optimization Trends that are here to Stay
Staying in sync with the emerging trends and the latest updates is crucially important for every profitable business unit. Even the eCommerce business scenario is saturated with competitions, there is still an ocean of opportunity that needs to be tapped. As this ecosystem is maturing with time, getting hold of the conversion rate optimization is one way to survive. This is considered as both art and science that contributes to driving traffic and then filtering quality lead form this traffic.
Whether you are an eCommerce players who have already uplifted their position to the red ocean as well as the business units who are still floating in the blue ocean, jumping on new opportunities requires you to embrace the latest tactics and technologies. Listed below are some of the CRO trends that you need to know.
Rise in artificial intelligence
With the advancement in technology in the eCommerce spectrum, the use of Artificial intelligence is on the rise for last few years. Even Google search showcases much personalized results. This trend will act as a driving force for the eCommerce businesses in the future. For instance, when a man searches ‘Blue jeans’ on Google, the links on the SERP shows landing pages of the jeans for men. Hence, the online stores that market their products with the appropriate keyword will occupy a higher position in the SERP. So, adapting to the AI system is the next step for online retailers. All the conversion strategies should be based on the information of consumer and market behavior as well as statistical outputs.
Getting an insight of the behavior of the visitor is the best way to optimize your website and thus boost the conversions. The multi-variant testing is one of the most successful tools that has been a boon for the online traders. Owing to the results it has given to the online store owner, this trend is expected to stay even in the future. Right from the banners to the buttons, every thing should qualify the test. Comparing the result of multiple variants is before making one of them live is known as multi-variant testing. A/B testing is another way in which two variants are tested to choose the one that offers maximum benefit.
Just optimizing the website and the online store is not enough. Most of the online transactions these days are carried out with mobile phones. Hence, mobile optimization is the future of online marketing. This is one of the segments of the market that is said to have seen a growth of nearly 50% and is expected to go even further. Since mobile and other handheld devices play a vital role in boosting the reach and engagement, the eCommerce players need to start giving is a little more attention in the future. Here are some of the mobile optimization hacks that require consideration.
- The desktop website should automatically adjust to the mobile devices. Right from the contents to the banner and font size, everything should be as clear as they on the larger screens.
- The load time of the website should be less than two seconds whether it is being opened in the mobile or laptops.
- Even the sliders look and function poorly on the mobile phones, they don’t contribute to the conversions. So, it is recommended to get rid of it.
Optimized content marketing
Considering the latest updates of Google, content is undoubtedly the future of conversion rate optimization (CRO). Hence, you need to optimize your content. Since the customers can’t actually touch and feel the product, they rely on the contents for making their buying decision. A well-constructed and ideally placed content will effortlessly drive more traffic and convert more prospects. Construct your content on the basis of the queries being searched by the users. Along with this focus on the placement of the content. Heatmap tool can help you trace the sweet spots of your site. You can place the contents as well as the call-to-action and navigation links accordingly.
The whole idea of marketing in the eCommerce ecosystem is to create an emotional connect with the existing and the prospective customer. Hence, the store and the mobile app should be optimized in such a way that the customers are able to relate to it. Listed below are some of the factors that need personalization in order to boost the conversions.
- Email marketing should be customer focused. With the user-specific messages, the marketing strategy need to have the trigger content, such as birthday and holiday wishes.
- Including user testimonials and reviews are other ways to build the trust with the end-users in the virtual world.
- Location-based services is the biggest trend that will get bigger with time. The content and the SEO strategy should use local reference, so that, it reaches the right audience.
Focus on user experience instead of conversions
While the final goal is to achieve as much conversion as possible, the best way to market yourself is to stay focused on customer experience. In fact, it is said that the best way to sell something is not to sell it. The key is to find the pain area of the customers and then compel them to order by offering them the right solution. The eCommerce business begins with customer engagement and ends at their satisfaction and this trend will stay in the years to come. Once you are able to achieve these two factors, the conversion will follow automatically.
The virtual space is marked with rapidly changing technology and trends. However, these are some of the trends that are expected to be the driving force in the near future. So, grab the visitors attention towards your website and optimize its elements through the trending analysis tool.