Mar 1

Be wise and Use this 7-Step A/B Testing Process

A/B Testing

When it comes to A/B testing, it can get very tricky for the companies to understand where to start. All they have to remember is people and processes are equally essential as it is to choose the tool that you’ll be acquiring to conduct the test for your website. You should ask certain questions while conducting the test like why are you doing it, what are the perks of it and more.

Having conducted a few A/B tests as well as the Multivariate testing, the conclusion that most people come to is that thoughtful planning of each and every stage before starting the experiment is what leads to a successful process that gives clear results. Just because the entire optimization and testing process are so essential, this blog talks about 7-step A/B testing process that would help you generate better and more accurate results. But before you start, take a look at the do’s and don’ts of the A/B testing.

Plan the whole experiment

You might know that the planning stage of the experiment is all about getting the right hypothesis in place. No test is complete if it does not have a hypothesis and that’s what the first step has. A hypothesis in A/B testing is mandatory and it articulates the problem that is you trying to solve with the test. If your hypothesis is a strong one, you might get a probable solution to your problem in the beginning (it is not necessary that it comes true to what you proposed).

    Some other things that you should be planning for are:
  • The method through which you’ll be tracking your goals; and
  • How will you fragment your results in order learn something new from the same?

Design the variations

Coming down to the next step, i.e., designing, it is all about getting all things prepared for the experiment. Here, you should design your A/B testing variations for the test. You are free to have as many as solutions as you want for your hypothesis. Make sure you have variations for each one of them.

Once all of this is done and all the preparations are made, you just have given a last but careful check of the variables. Make sure everything chosen by you is absolutely what you wanted in order to avoid any kind of confusions later. Also, remember that what you test now is something that is beneficial for you and your eCommerce business in the long-term. If there are chances of the slightest of the dilemma, you can consult any of your fellow mates for their opinion on the same. This would be helpful.

strong>Build and QA

It is very easy to build an experiment with the help of MockingFish A/B testing tools. Once you’ve decided how you’ll go about proving your hypothesis, checking the variables and more, you should raise QAs. Now, you have to QA your created variations on all the major browsers and also on the beta version of your mobile app. Here, you have to decide what custom tracking should you be considering setting up as part of building your A/B test. It would, later on, help you in the analysis point. MockingFish tools will guide you throughout the test and give you accurate results on the same.

Launch the experiments


All you have to do here is – launch your experiment, sit back and relax. Give it ample time to show up fairly accurate results for the necessary changes to your eCommerce store.

Analyze the results

Result Analysis

Finally, your test has come to an end. Now, you have to sit down and analyze the results that have come. If you don’t find it quite results significant, you can always let it stay for a long while till the results are clear enough.

Just in case where you’ve kept your experiment for a while and still cannot find any changes, you can always segment the results. For example, attributes like traffic source, where is the traffic coming from, which device and more. Just keep in mind that all that you are doing should connect to the hypothesis you made in the first step.

Judge whether the experiment was worth conducting

Not the last one, but definitely worth understanding is the point where the results are out. You should here ask yourself questions like – was this test worth conducting? Are there more questions than the answers (both questions and answers are acceptable here)?

If you haven’t got any clear result, you still have the scope to test again. On the other hand, if you have a clear winner, you can now go ahead and implement the steps on your eCommerce store for increased conversion rate.

Document the steps and benefits of planning

This is the most neglected step but documenting all that you’ve done, including the steps, methods and everything else will be beneficial for you in the future.

Not all tests need a guide that is this long (with 7 steps), but the ones that do, this is your guide to do exceptionally good. MockingFish A/B Testing tool is that increases your conversions and customer engagement on your website.


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