Sep 7

Beginner’s Guide for WordPress A/B Testing Tool

Beginner's Guide for WordPress A/B testing tool | Mockingfish

The importance and huge business potential of a A/B testing tool has been well understood by now and online businesses are already using it for their business growth. This A/B testing tool is a reliable tool to implement site changes without affecting the revenue of your online business. In a competitive business environment, making any crucial changes on your site could backfire for your company in terms of customer traffic and conversion rates.

This necessity of A/B testing tool is applicable for various website development platforms and WordPress falls under this crucial category. If you are having a WordPress A/B testing tool but is unable to utilize it properly, this blog is certainly a great help for beginners like you. Here are the step by step instructions for applying A/B testing process on your WordPress site.

First decide the web page for applying your A/B test experiments- You would not want to shoot arrows in the dark to make the maximum output out of your A/B testing experiments. If you want to utilize the features of our MockingFish WordPress A/B testing tool, you need to select the web page that can be applied for the A/B testing experiments. Once, you are aware about what to test, you can prepare the desired strategies accordingly.

Go for the most appropriate element for A/B testing- After finalizing the web page for the application of A/B testing experiments, it is finally time to decide the appropriate site elements. You can opt for CTA buttons, web forms, links, images and other site elements for applying A/B testing experiments. Analyze the conversion potential of each site element and decide accordingly about which element to choose for A/B testing experiments through your WordPress A/B testing tool.

Create the required variations for your testing element- In order to start with your A/B testing experiments through MockingFish WordPress A/B testing tool, it is important to create A/B testing variations for your website. Make two variations of your site elements like Variation A and Variation B for optimizing conversion rates and sales. Variation A is the original web page without any changes in the testing element whereas Variation B is the web page with the implemented changes on the testing element for the purpose of A/B testing experiments.

Decide the winner out of the two variations- After creating the two variations for your testing elements, it is time to run your A/B testing experiments for a scheduled period of time. Based on the conversion rates achieved by a variation in the scheduled time period, the winner page is decided. You need to ensure the proper selection of statistical significance for your testing experiments. Normally, a statistical significance or confidence level of at least 95% is considered appropriate the reliability of A/B testing experiments. Once, the winner page is decided, you can apply the desired changes on your site without any trouble.

By following all these simple steps, it is now a cakewalk experience for any beginners to implement A/B testing on a WordPress site with the help of a WordPress A/B testing tool. Try out your hands on a feature packed A/B testing tool like MockingFish for achieving higher conversion rates and sales. For more detailed information about A/B testing and this MockingFish tool, visit the site at www.mockingfish.com.