Mar 22

Conversion Rate Optimization: Observation and Conclusion

Border Crossing Media
Picture credit: Border Crossing Media

What is Conversion Rate Optimization?

Conversion Rate Optimization (CRO) has been defined by numerous marketers and experts in the due course of time in their own way. According to Moz, “Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take the desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals.”

In a layman’s term, conversion rate optimization (CRO) is a process of increasing the percentage of visitors to a website that converts into customers. The strategies and the process to fix this problem is what CRO is all about.

With years of research on CRO and everything about it, we’ve managed to collect quite a lot of data that is worth your time and interest. This blog summarizes the various articles written previously by us and details you about the various aspects of conversion rate optimization that you should know about.

Myths about CRO


Picture credit: WPForms

With the eCommerce industry going competitive day-by-day, the conversion optimization strategies have also increased. With a bunch of new websites being introduced in the market every day, the misconceptions and myths have also raised their bar. While there are some commonly known myths doing the rounds in the market which deviates the marketers from their actual path.

From “the A/B testing being the best process to design the website” to “the conversions can be bought”. Well, just so you know, A/B testing is definitely an important process to design your website, but is it certainly the best for you – that depends on your website.

There are numerous other myths which can kill your conversions right away and increase the bounce rate of your website. Some of them include:

  • You can buy conversions with money
  • CRO is all about changing the designs and colors of the web pages
  • Conversion doesn’t require the interaction between you and your customers; and more.

Challenges in CRO

Passing down the lane of the myths about CRO, the website faces a number of challenges to get conversions coming. The challenges that a business faces because of the inability to adopt the changes happening in the eCommerce SEO field have been changing just like the conversion rate optimization process. When a business is unable to get visible results, there have to be some aspects that are lacking. There various challenges that a company faces. Some of them include:

  • Lack of professionals
  • No strategical plan of action
  • Irritating checkout processes for the customers
  • Wrong marketing strategies; and more.

Positive practices in CRO

A lot has changed in the eCommerce industry (as we mentioned before), and when challenges are different than they were some years ago, the practices should also be different now. The best thing the e-merchants can do is – stay updated with current strategies that can boost their CRO process.

In 2018, there are some positive practices which can boost your conversion optimization process keeping in mind your company and the customers. It is not only about changing the color and the design of the CTA buttons anymore; it is much more than that. It is about personalizing the whole shopping experience for the customers, analyzing the customer’s behavior using heatmaps, A/B tests, etc., and so much more. You can find in more positive practices here.

Mistakes in CRO

Now, when you have started something, it is very rare that you don’t make mistakes. Just as we have been talking about the importance of using the right techniques and staying updated with the new trends that are coming into action, if you are not updated, you will make mistakes. It is absolutely essential to get your hands on the right techniques and strategies to connect with the customers. There are many areas that need to be optimized for improving the output delivered by the online store.

Whether it is the mistakes in A/B testing forte or web designing aspect, they can hamper your conversions and decline the conversion rate. Hence, it is always better for you to stay focused and updated with the changes happening in the conversion optimization field.

Tips to fix the mistakes in CRO

Do you seek to increase your conversion rate instantly? Well, that’s what every marketer desires of but only a few achieve the target in no time. You can hit the bull’s eye by using the brilliant tips to incline your conversion rate in your favor.

Some of the tips to fix the mistakes in your optimization process would include:

  • Use the pop-ups effectively
  • Go for a personalized approach
  • Work on gaining customer’s attention and trust
  • Remove jargon
  • Optimize your checkout process and make it easier; and more.

Trends in CRO

CRO trends 2018 are nothing like CRO trends 2017. The trends keep changing every year and the industry looks forward to witnessing some changes that would better the customer’s experiences. As a result, the conversions will increase. By personalizing the experience to implementing user-generated content thoughtfully, the list is quite long.

Staying updated is again what needs to be done to master the trends and keep your business ahead of the others.


After all the analysis, we’ve come to the conclusion that Conversion Rate Optimization is an ongoing process that changes with time. If you are business who is not staying up-to-date with the happenings, your business will fall short and you will fall back. Learning from the mistakes and incorporating the tips that experts talk about is what would take your eCommerce business on the right track.


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