Conversion Rate Optimization Tips for 2018
It’s not enough to get just a lot of users on your webpage in 2018. Getting those users to actually convert into customer can mean the difference between business success and failure in this day and age. With so much competition online between new businesses both big and small, it’s no wonder why everyone is looking for the next big trends in conversion rate optimization. So what actually works today? Keep reading for a guide to conversion rate optimization in 2018.
Why Optimize for Conversion?
A lot of new businesses set up websites without thinking about their conversion rates or factors. According to Hubspot, a leading marketing blog, 22% of businesses wish they had higher conversion rates. You might spend a lot of time and money making sure new users are able to find your website or landing page, but without optimizing your website for sales, you can’t expect to actually build a customer base. In optimizing for conversion, you make it as easy as possible for customers to purchase your product or sign up for your service.
How many times have you visited a website only to be confused about the message? Sometimes businesses can’t hone their message down to one, single thing. Maybe they want the user to sign up for an email list and also buy an e-book. While one of these things might lead to the next, having more than one message sends a mixed signal for buyers. Create a separate sales page for each service or product, and keep the messaging clear to ensure your buyers know exactly what to do.
Write a Strong Call to Action
A lot of new business owners create complex sales pages and landing pages, but they fail to write a decent call to action. The best websites have clear, direct calls to action that leave no room for confusion. This should tie directly to your messaging. According to Moz, a leading marketing blog, how you phrase your CTA is “one of the most important, if not the most important, element of a CTA.”
If you want your users to download an ebook, you probably won’t have much success if your call to action is simply “Click here to download the e-book.” Instead, write something specific and enticing like “Click here to download my 7 tips for healthy eating!”
Optimize the Checkout Process
So you’ve finally managed to land a few sales, but you’re losing some customers in the checkout process? Abandoned carts are a common problem for all types of businesses, but they’re easy to avoid if you optimize your checkout process. The best way to fight abandoned carts is by choosing a merchant account that makes the checkout quick and simple for new users. You don’t want your customers to have time to back out before they enter their payment info! According to the business blog at ExpertSure, “payment processing is a core component and determinant of your company’s success.” That means developing your checkout process is just as important as developing your sales page if you want to optimize for conversion!
Finally, Try New Things
Being successful online today is as much about adapting as it is about your marketing strategy. What works today isn’t guaranteed to work tomorrow, so be willing to try new things to create an optimized page that works for you. As long as you’re clear with your message and create great content, you’ll find the right visitors in no time! Start optimizing your sales or landing page today with these tips!