Conversion Rate Optimization Tips for 2019
This is absolutely right, we’re talking about the conversion rate optimization tips that are beneficial for your eCommerce business today and will help you have a successful 2019. We have already told you the CRO tips that made your business shine in 2018, now it’s about 2019. If you have an awesome design and good traffic for your website, what are you missing? If you haven’t focused on your conversion rate, you are missing out something huge.
In today’s time, every business is making all the possible changes to their business that brings in conversions and generate revenues. On the contrary, while some are excelling and others are not able to bring in the results that they were hoping for. Hard work and effort may lead to more traffic, but people aren’t necessarily buying. So where did you go wrong?
Did you know that 74% of conversion rate optimization programs increase sales? This study by Kyleads laid down a series of stats that are must-have for all eCommerce marketers.
To be honest, there isn’t a silver bullet, but there are a few Conversion Rate Optimization (CRO) techniques that may help boost the conversion rate of your online business and this blog lays down just what you need to stay ahead of your competitors in the coming year, i.e., 2019.
Keep mobile first
Optimize your website for a great mobile experience. According to Statista, the number of users using mobile will exceed the mark of 5 billion by 2019. In fact, Google states, 7% of users are more likely to buy from a mobile-friendly site, and 61% of people will move onto another site if they do not find what they were looking for right away.
Picture credit: Statista
Hence, you can avoid all the hassle and lose out on the customers by optimizing your website for a seamless mobile experience. If you want to better your conversion rates by optimizing your website for mobile, you can read it in full here, on Google.
Picture credit: Google
Optimize your Landing Pages
According to Outgrow, “Only 61% of companies run five or fewer landing page tests per month.” The study further states that if the businesses don’t test their landing pages, they would be unaware of the elements that need to be optimized in order to bring more conversions. Surprisingly, landing pages that do not ask for age have higher conversion rates. Similarly, having videos on landing pages may increase conversions by about 86%. According to Hubspot, “Their research found that businesses with 31 to 40 landing pages generated 7 times more leads than businesses with only 1 to 5 landing pages. And the numbers get even more impressive: businesses with over 40 landing pages generated a whopping 12 times more leads than those with only 1 to 5 landing pages.”
Picture credit: Hubspot
Hence, if you want to increase traffic on your landing pages, you can optimize your landing page and convert the visitors into leads by placing the correct CTAs.
Invest in Live Chat
There are many Conversion Rate Optimization trends that came in the eCommerce industry to stay. One of them is surely the option of Live Chats. If you really want your visitor to find the solution to their problem and get to the buying lead, investing in Live Chats is quite an appropriate option for the eCommerce marketers. Neil Patel says, “Live chat can generate 4-8x more leads”.
Picture credit: Neil Patel
Moreover, AMA quoted in one of the blogs that Live Chats can increase conversions by 20%. Customer Think states that customer chat to grow 87% in the next 12-18 months. Hence, investing in Live Chats may bring growth to your conversions in the next year and don’t forget to optimize your lead capture forms.
Work on your Lead Capture Forms
According to a study done by Capterra, the second most important goal of B2B companies: to generate leads. B2B companies are using several lead capture strategies to achieve this. But no matter the strategy, a lead gen form is required.
Picture credit: Neil Patel
According to Formstack, “reducing the number of form fields to four or less can increase conversions by up to 160 percent.” Hence, if you tweak your lead capture forms, it will boost up your conversions for sure. In case you don’t find it worthy, you can always A/B test your lead capture forms to find what can be modified in order to grab more conversions.
We can talk about a simplified checkout process here.
Implement A/B Testing
A/B testing is a must for the eCommerce sites. The more tests you run using the 7-step process, the more signups, registrations, and downloads you’re likely to receive. Neil Patel clearly mentions in one of his blogs that A/B testing creates up to 40% more leads for B2B sites and 25% more leads for E-commerce websites. Some of the significant A/B tests you should perform to increase your conversion rates include testing your subject line, placement of your CTA button, and testing your lead gen form fields. Hence, you should run the A/B tests on different elements in order to get more conversions.
Use security badges at the checkout page
Trust is everything. If you are not able to provide the security that your customers are looking forward to, you will lose a lot. In a study at Baymard Institute, it was found that “18% of American shoppers abandon the checkout because they don’t trust the website with their credit card information.”
Picture credit: Baymard Institute
A trust badge is something that verifies how legitimate a website is. Here, the data is collected by the third-party trust seal company which in return confirms if the business is authentic or not. The following image has the different security badges and which seals generated the greatest sense of trust when shopping online. This was a survey done by the Baymard Institute.
Picture credit: Baymard Institute
Hence, having a security badge on your checkout page would create a sense of authenticity among the customers which is a benefit for your eCommerce business in 2019.
Provide a better and feel of the products with videos and images
A picture is a worth a thousand words, but if that’s so, a product would be worth a thousand sales. In this blog by Neil Patel, he mentions about a study that finds, Visitors who watch video stay on the site twice as long and visit twice as many pages versus those who don’t see the video.
In the case of images, it has always been noted that the use of high-quality images is always beneficial for your conversion rate. It is the images and the videos on the product page that would provide the best look and feel to the customer and compel him/her to go ahead and buy the same product. Add details on the product page and make sure you deliver the context of the product as well. Conversion XL mentions the various ways that you can boost your conversion rate. Find it here.
The importance of user-generated content has taken the eCommerce industry by its toll. Whether you invest in having micro-influencers, celebrities or role models, the rise of user-generated content has been quite visible. One way marketers are approaching organic reach through customer advocacy. By putting faith in their customers and their followers, brands make sure that the marketing strategy works more effectively. Well, the user-generated content can be anything photos with hashtags (#), product feedback, shopping experience, queries, discussions and a lot more. Facebook is quite a popular platform that allows the customers/users to post videos and photos as content.
You should know that each website is different. Hence, the tips and tricks for every website are different. Start with these conversion rate optimization techniques and get going!!