Designing a Website? Here’s What You Need Know From Seo Perspective
The entire concept of search engine optimization is vast and never-ending. However, it starts right from the development phase of a website. There is a huge list of SEO tactics that can help optimize the position of the site on Google SERP, but the very first aspect to make the website in line with SEO perspective. While the off-page optimization can drive more traffic from the various source, the on-page optimization is one way to make the user experience flawless and convert this traffic into leads.
Hence instead of investing time in website designing and getting penalized because of tiny mistakes, it is better to avoid it from happening in the first place. Are you designing or getting your website designed by an expert. Arm yourself up with some of the below mentioned tips from SEO point of view and let your site rank higher on the various search engines.
The website should be crawlable
The URL of the site is the second most important aspect of developing a strong site after the interlinks. The URL should follow the hierarchy of your site. One of the simplest examples of the URL structure is shown in the image below. After deciding the hierarchy, make sure that the description of the URL is self-explanatory. The keyword of the URL should describe the content of the site.
Listed below are some of the tips for building an URL.
- It should be concise and self-explanatory.
- It should be readable and easily understandable by humans.
- Avoid using special characters and symbols in the URL.
- Encode the reserved characters, and never use unsafe characters.
The contents of the web pages are one of the most deciding factors when it comes to SEO. The Heatmapping tool can give you an insight of the important areas of your site. Here are some of the important considerations in this regard.
The Heatmap analysis of visitors behavior provides an F-shaped pattern. This implies that the visitors spend most of the time on the left side of the web page. Thus, putting the important links and menus on the left side is advisable.
Other than this, the eye-tracking analysis shows that people just scan, but do not read the content. Hence, using short sentences, bullet points, and bold text is advisable.
Images get a lot of attention, so, use persuading images and videos on the site. However, placement of these images is the key. Track the places where the attention of the visitor is maximum and put the important images there.
The visitors rarely scroll down the page, hence, put the important content in the top fold of the page.
Remember to put a call-to-action trigger at the bottom of the content in order to avoid dead end on the website. In case, the visitors scroll down, he’ll still have a reason to engage with your site.
It is no surprise that most of the searches these days are done through smart phones instead of the desktop computers. Hence, a website that is compatible with the PCs, as well as the handheld devices such as SmartPhones, iPhones, iPads, and tablets, will have an edge over the others. As per the new updates of Google, the mobile-friendly websites will have better chances of ranking higher through mobile searches. Even other search engines like Bing is following the footstep of Google. Hence, developing a responsive website may serve as a boon for your website.
The interlinking is a process of linking the different pages of the site within the website. It provides convenience to the users while navigating the site. Hence, even the links should be placed keeping in mind the heatmap analysis. Use the click heatmap tool to explore the places that are getting maximum clicks. This will make the placement of the interlinks easier. Not just this, it even creates an information hierarchy and establishes a tight-knit and well-integrated site structure. Interlinking tells the search engines what pages are important and facilitates crawling. The navigation should accomplish the linking of the main category to the subcategories as well as to the landing pages.
Over to you
Most of the online marketers tend to make the changes in the website structure, once they start doing the SEO. However, this is a time-consuming process. Hence, asking the SEO experts to keep a close eye on the site right from the designing and development is recommended. Consider the tips mentioned above and strike gold with your website design.