May 18

Don’t Forget To Track These 5 Website Metrics

How are your customers moving through your site? For any website that has more than a page or two, this is crucially important but website marketers often ignore this. If you have a website, collecting data on visitors’ behaviour to your site is extremely important. The more data you can collect from visitors, the more productive and efficient your content, campaign and services can be.

Analyzing your website’s traffic is essentially important to manage and measure the success of a website. You may put up a website but you are not sure how can you make things work better on it. Without real time data and information, everything is just a guess work. Therefore, knowing what you want to achieve, who your visitors are likely to be and what their objectives are will lead you in the right direction. For gathering accurate information, you will have to know-

How many people are coming to your site

Total number of unique visits to your site

Where your visitors are coming from

Which search engines are sending traffic to your website

Which part of the world your visitors are coming from

All these information, when assembled properly can give you a better insight of your visitor’s real time behavior on the website. These are known as web-based metrics. To help, we have provided information on the 5 most essential website metrics that will give you even more insight into your business. So, let’s check it out!!

1. Traffic Sources

Well, website promotion is all about attracting web traffic and converting them into buyers. For doing so, knowledge of traffic sources will immensely help plan things effectively.

Keeping a track of what is driving traffic to your website is a fundamental part of any online activity. This helps you to work out ways with which you can improve the flow of traffic to your website.

The “traffic sources” tab provides 3 main traffic source categories to assist you identify where your traffic is coming from. These can be summarized as-

Direct Traffic- This shows how many users are coming to your site directly by typing in website’s URL or using bookmarks etc.

Referring Sites- This shows which sites are driving traffic to your site like social media platforms, email marketing, blog and article marketing etc.

Search- It gives you a detailed view of how much traffic is being derived from major search engines and also allows you to drill down and view traffic from organic search and paid search. Here you can find out what keywords are driving traffic to your site and work out which words to target that are relevant and are not driving traffic.

This information can further be used to make a stronger lead.

2. Bounce Rate

Bounce rate basically shows you the percentage of people “bouncing” off the site, which means leaving the page of your website they landed on, without continuing to view further pages. This can happen out of many reasons. The most common ones can be either your site lacks the required information which user is looking for or either it does not appeals to the eye of user and he/she simply loses interest in it.

An acceptable bounce rate usually lies between 20-30% and if you have a bounce rate higher than this, you need to ensure-

Where your traffic is coming from?

What keywords are your visitors finding you with?

What are the topmost landing pages? If visitors are going to your site just to read your blogs, then you might understand why they are bouncing.

Comparing high bounce rates to the low bounce ones is a great way to find out what’s working for your visitors and what is not.

3. Visitors

If you have an online business, being aware of what your website visitors do when they reach on your website gives important information. A visit helps in counting visitors, irrespective of how many times the same visitor may have visited to your website. This shows many aspects of the people landing on your website, including where they are from, what language they speak, how regularly they visit your website and type of search engine or system they use to get into your site.

Also it provides details of the page views, average page views, time spent on site, bounce rate, new visits and more.

4. Keyword

Keyword tracking is the blood of an online business. Using different targeted keywords in web content can drive lots of highly targeted traffic to your website. However, did you ever noticed which keywords are bringing you the most business. To be honest, proper keyword tracking can help you focus your on-page SEO campaigns so that you attract visitors who convert. You will have to look for relevant keywords that have a low level of competition. Keywords actually help you determine what people are looking for while browsing your site on the Internet. Before choosing the right keywords for your business, you will have to-

Analyze your Target Audience

Analyze your Product/Service

Analyze your Competition

With Google analytics for Search, you can even compare search volume patterns across specific regions, categories and time frames for keyword and even compare it against other keywords.

5. Conversion Rate

Not getting targeted ROI from your website? You need to implement a strong Internet marketing strategy. The ability to boost website conversion rate is essential to greater online profits because it will instantly reduce customer acquisition costs because you are generating more sales with the same traffic. Although there are plenty of ways to improve conversion rate but one of the most important things you need to do is make sure you test the changes you make to your site.

A/B Testing or Split Testing is one of the popular website optimization method that can be used to test changes made on your website to improve conversion rate.

So, this is all about using metrics to track and test changes to your website. Hope this post would have been helpful to gather insights on how visitors interact with your site.

Contact us today for more useful help on website optimization. We will be glad to assist you!!