May 27

Eliminate these Speed Barriers for a Faster eCommerce Website

Imagine you are going full throttle on a road and suddenly a speed breaker arrives. What would be your reaction? It is obvious that you will rebuke or critcize people for constructing the speed breaker and your entire driving experience will be spoiled. Now, consider a similar situation where customers have to wait longer for your faster e- commerce website to load properly. Will it amuse them or give them a sense of satisfaction regarding your services? Seriously, not and the customer will vow not to return on your website again in future and will affect your conversion rate to a great extent. But, if you keep track of all these factors, you can easily reverse the above situation to your advantage.

Minimization of round trips- In order to minimise the frequent visits to the server for various JavaScript files, it would be more wise to combine multiple Java files into one and then access it from the server. Due to this, there will be only one file request on server instead of multiple file requests that ultimately affects the loading time of the webpage.


Site speed monitoring- E- commerce site should periodically undertake speed checks and timely site monitoring to determine the speed and performance of the website and to resolve any issues if it emerges. An ideal loading time of 3 seconds or less describes that the website is performing effectively whereas a higher loading time denotes that the site needs improvement. You can use tools like Pingdom, Yahoo’s Yslow, Google’s PageSpeed Insights and such others for speed optimization.

Limitation of redirects- Redirects to a website should be minimized as they not only increases the loading time but also affects the conversion rate of the website to a great extent. Discard older links that redirects to your website as it increases stress on the server due to browser request.

Avail the services of fast hosting servers- It is important to upgrade your server requirements based on peak traffic load, expected traffic growth in few years, RAM memory requirements, CPU speed, hard disk size and other such metrics. Provide this crucial data to your hosting server provider so as to inform them about the server optimization needs. This will keep you prepared for any traffic size conditions and will improve the loading time of your website.

So, remove all these speed barriers and improve the performance of your website. Remember, a delay of few seconds can be catastrophic for your business and its market reputation. You can make amends now or can repent later on for your revenue loss and website conversion rate.