Oct 22

Explained How Judicious Use Of Social Media Buttons Can Improve Your Conversions


You all might have observed the increased use of social media button on various e- commerce sites like Amazon, eBay, Flipkart and such others but do you know why they are being used at such a large scale. The answer is simple. Most of the online users do spend a considerable amount of time on various social media sites like Facebook, Twitter, Google+, Instagram, Linked in and other such sites. So, it makes complete sense for these e- commerce organizations to use these global social platforms to increase their product sales and customer base. Here are the few points that can help in making the judicious use of social media in e- commerce conversion through an effective use of social media buttons.

It provides your organization an opportune situation to promote your business organization- Social media sites like Facebook, Twitter, Google+, Linked in and such others have a tremendous fan following which provides multiple reasons to e- commerce organizations for utilizing these sites for increasing their customer base. So, you can add effective social media buttons on the final confirmation page of your online purchase so that people can share their shopping experience with their family, friends and other known relatives.

Try effective split testing on the importance of social media buttons- In order to have the proper statistical backing for using various social media buttons on your product pages, you can perform A/B testing on these buttons for determining their proper placement, position and relevance on your site. If you are not sure about an reliable tool, you can use A/B testing tools like Mocking Fish that can ensure you effective results.

Don’t focus on social button solely but give more preference to sales- Remember your first aim is to sell your products online and social media integration is your next goal. So, don’t give added interest to these social media buttons in comparison to the product sales for making your conversion rates higher. You would not like your customers to spend a considerable amount of time on social media sites through your e- commerce store without making any purchase. Therefore, use these social buttons judiciously for making a strong impact on your conversion rates.

Choose an appropriate button size for your page- Don’t let your button size take away all the required attention from your web page which can affect the chances of your product sales and conversion rates. Therefore, it is important to have an effective button size that is neither distracting nor too small to be ignored by your targeted customers in order to utilize the power of social media.

Don’t fall into the trap of using buttons with counters- It is not advisable for e- commerce organization to use social media button with counters. As, these buttons can backfire for your e- commerce organization if you don’t have an appealing number on your side to support the effectiveness of your social media buttons. So, use them only in case where you are too sure about the impact of social media buttons on your e- commerce organization.

Thus, due to the huge global customer base and conversion appeal of these social media buttons, business organizations can make effective use of this feature for improving their business chances. All they need to do is just be a little vigilant and these e- commerce organizations can save themselves for the severe repercussions of ineffective use of social media buttons.