Aug 25

Factors Affecting The Performance Of E- Commerce Platforms

Often, the performance of the e- commerce organization is dependent on the platforms chosen by them. Although, every e- commerce platform claims to be SEO friendly, faster in performance, capable of handling huge customer traffic and other such factors but very few of them can stand tall on their earlier made claims. An e- commerce organization can thrive well only if it has the supporting e- commerce platform that can help in catering its targeted customers more effectively. Here are some of the factors that affect the functioning of the e- commerce platform for the overall growth and progress of your business organization.

SEO friendly URLs- For improving the online presence and visibility of your e- commerce organization, it is important to have a SEO friendly URL. Your URL should follow all the conditions that are necessary to make your e- commerce site appear prominently on various search engine results. Further, this SEO friendly URL can help in improving the search engine rankings of your website. Moreover, business organizations can take the help of various free website heat map tools like Crazy Egg, Mocking Fish, Click Tale and such others that provide effective free trial facility to their users to improve their website appeal and online visibility.

Loading time and performance of the site- In order to improve the conversion rates and product sales of your e- commerce site, it is important to have an effective loading time and performance that is same for every user irrespective of their geographical locations and computing devices used by them. A website should be free from any technical glitches and server issues so as to ensure its faster loading among your targeted customers. Slower and non responsive website tends to make visitors deviate from your e- commerce site and affects your conversion rates to a great extent.

Authentic and optimized content- Search engines like Google, Yahoo and Bing are too strict about the originality of the content and tends to penalize the sites that contain non optimized, copied website content. It is important to have a SEO friendly, keyword specific and original web content so as to improve the search engine rankings of your e- commerce site. Further, business organizations can take the help of various heat map based tools like Crazy Egg, Mocking Fish, Click Tale and such others to decode and analyze the mindset of the site visitors so as to produce the web content according to their tastes, preferences and interests. If you have something interesting and unique to offer your targeted customers, you can easily draw customers towards your e- commerce store and can encourage them to make online purchase through your site.

By focusing on all these elements of your e- commerce platform, you can effortlessly make your website stand out among your business rivals. With these steps, your website can improve its online presence and visibility on major search engines so as to get noticed by numerous online shoppers.