FAQs related to heatmaps: The questions you generally ask
Heatmaps have been there from around 3-4 decades. Initially, they were devised to capture and highlight the dynamic variables in the form of 2D color- coded matrix. However, later on, they found their usage in industrial, scientific and finance related purposes. The latest sector where these heatmaps have found their usage is the eCommerce arena. They are used to analyze the visitor’s behavioral pattern on your website so as to provide you some useful information on conversion optimization front. Here we will look at those FAQs related to heatmaps that have pondered you the most.
FAQs related to Heatmaps
Let’s take a look at the questions that are often asked in relation to the heatmaps
1. What does it do to your website?: This is one question that has been asked up front more often than not. A heatmap simply tracks the scrolling, clicking, browsing and eye-movements of the visitors as they navigate through your website. It highlights the most active areas with bold colors and demarcates it with those relatively inactive areas in light colors. These color variations are represented in a graphical form to show the usability of different sections and elements on your website and web pages.
2. What are its benefits?: By helping you gather details about your web page’s visitor response in detail it helps you to optimize your conversion. You can locate those element which are acting as dead rubber and can either optimize it or replace it with some elements that are acting as facilitator in conversion. The information gained through heatmap analysis help the website owners to make some informed choices on CRO point of view.
3. How can you optimize the results?: This is another crucial question that is asked more often. Often there are misconceptions about the analysis of heatmap results and their effective utilization. The analysis and trends that you have captured in your heatmap results can be translated into variations for A/B testing so as to effectively channelize them.
4. What to learn from heatmaps?: Learning from heatmaps are crucial and they shall be analyzed effectively so as to act as a base for your future experiments. For this you can read my previous blog on how to analyze heatmap results in order to gather some handy information.
After getting a general idea about the heatmaps and their efficacy, the next thing that you should look for is the tool that you can latch on to conduct the mapping test. Generally, it is advised to use free heatmap tools if you’re going to take the analysis for the first time. Free heatmap tools provide a fair bit of idea to the user about their efficacy and are efficient in making the first move. MockingFish heatmap tool with one year trial period is what you can consider.