How can an Attention Heatmap Tool Fire up your User Interaction?
When it comes to enhancing the user interaction of the eCommerce, optimizing the user interface (UI) is the biggest hack. As an e-merchant or e-marketer, what would be consider while designing a web page? Probably, the customer behavior or the pattern in which they browse the site? Unlike the expectation of the eCommerce store owners, it is not just the quality of the products and services that determines the user interaction. There are many other factors that collectively makes the website worth spending time for the online shoppers. Right from visual merchandising of the website to the the browsing behavior of the customers, everything has equal contribution in this aspect.
Eliminating the guesswork and spotting the trend in activities is the key to battle the issue of low customer engagement. The heatmap tools are an effective means to groom the website in order to counter the expectation of the modern customers. This is one of the ways to keep an eye on the customer behavior and optimizing the website, landing pages and other web pages accordingly. The optimization with the help of these tools have proved to boost the conversion rate by approximately 9%. In addition, the attention heatmap tool is a surefire way to enhance the user interaction of the website. It determines which part of the website is getting most of the attention from the site visitor. Thus, the placement of the products, call-to-action triggers and other contents becomes easier.
Let us discuss how one can utilize the efficiency of the Attention heat map tool to make the web page a better place for efficient conversions.
Discover the visitors’ scan pattern
The way the visitors scans the web pages plays a very vital role when it comes to site optimization. The F-pattern in the browsing behavior of the internet-users can allow a lot of website fixation. The patterns show that the visitors traditionally scans the upper horizontal line and the left portion of the web page. In addition, if the attention heatmap analysis is tracked, it is observed that the upper left portion has best chances to grab the attention of the visitors. It is said that a shopper takes 50 millisecond on an average to form an opinion about the website. Hence, the first thing that grabs the attention of the customers must be attractive enough to leave a lasting impression. The color scheme of the banners, menus and navigation links should be placed appropriately in order to boost the browsing duration of the visitors.
Proper placement of CTAs
The call-to-action buttons directly triggers the purchase intention of the customers. Thus, it should be used effectively. While it’s placement should be done keeping in mind the F-pattern, there are aspects as well. Check the attention heatmap analysis to see if the concentration of the visitors is on the button or not. If not, then, there are probably some distractive elements around. It is an easy approach to utilize the spaces of the website and introduce the content as per the user’s convenience. In addition, there are some colors that attracts more attention that the others. Use multiple combinations and check which one is getting more attention. Use the tool efficiently to enhance the performance of the CTAs.
Heatmap tools can help visualize data and help track user activity on a page. You can monitor the attention graph of the visitors. The screen elements that grab their attention like the links, videos, images and other visual elements can help you get better user insight.The website can always reach out to the users if they know what they crave for. Moreover, such information can help you find the preference and behavior patterns of the online shoppers. You can structure the marketing campaign accordingly. There are a lot of myths that should be debunked in the process. One of the biggest misconception is that the facial images grab attention, but actually it is not depends. Similarly, instead of the sticking to the conventions, check which visual triggers are effective on your site. Once, you’ll be able to ensure at par user interaction if you are able to find out the area of interest of the visitors.
A better navigation is the combined result of the options offered by the website and the action taken by the user. The only way to enhance the user experience is to make sure that the user and the eCommerce sites are in sync with each other. The attention heat map tool can define the better look of the users understanding by tracking the movement across the overall content on the web page. Therefore, if there is something that was meant to gain more attention of the user but somehow failed to do so, then, the admin can improve its position. Along with this, you can discover how much a user scans the web page. Scroll heatmap can help you find an insight of the number scrolls that they do. Taking this to the next level, the attention heatmap helps you find where the customers lose their interest. Optimize the visual merchandise accordingly. Place the quality product of your site before the second scroll of your site. This might compel them to delve deeper.
User based optimization
Personalization of the webs store is the easiest way to create an emotional connect with the visitor. Thus, personalized greeting in web pages can help the customers interact more. There are a lot of functionality that promises to retain the customers, but make sure that these features are attracting the attention of the users. Optimize the site with a keen eye on the factor that the customers find interesting.
Over to You
The impact of the heat map tool in order to improve the web page quality and ensure user’s engagement content is a quickfire means for conversion rate optimization. It is one of the most powerful tools for reading the visitors behavior and one can easily utilize it’s efficiency to drive a better. Use the tool to it’s maximum potential and make sure that you user interaction of your site is not suffering.