How to increase conversion with Click Heatmap tool?
There is a lot of investment in developing and hosting a website. Have you ever wondered if the website is bringing enough conversions to you and your business? I mean, after spending so many bucks, can you now compensate that expenditure with the business your website brings to you? And if not, have you ever asked the big question- ‘Why?’
I am sure, you must have done that already. So, did you get the answer to the ‘Why’?
What is a Click Heatmap?
Before moving any further, we should first find the answer to a ‘What’ that has been asked above this line. A click heatmap is a special type of heatmap that is used by the marketing professionals and website owners to explore the visitors’ interaction with a website in terms of their click patterns or click behaviors. Click heatmap is a two-dimensional graphical representation of data that is collected by a Click heatmap tool about where your visitors click on your website.
The data gained through a click heatmap analysis helps the website owner to make some informed decisions that work positively on the conversion front. In short, a click heatmap tool gives a graphical view of how usable are different elements on your website and how they can be tweaked to increase your conversion rate.
Role of Click heatmap in advancing on conversion front-
Discover the usability: There are two ways using which you can discover the usability of your website for the users. One is by directly asking your visitors about the pros and cons on your website. Other is by deploying a Click heatmap tool that will track the visitor’s activities and tell you about their experience on the website.
The benefit of using a Click heatmap tool here is that it will be rather inexpensive as compared to the first method. You do not need to pay the participants of the survey to ask them questions. Just the deployment of a Click Heatmap tool automatically tracks their behavior and answers to your questions. In fact, Click heatmap tools like MockingFish can be a great option for you. It is a free heatmap tool with one year of free trial period. So, you can acquire the answers without spending a penny.
Use the data found: So, now that you have a free tool to answer your usability related questions, the next step would be to utilize those answers in improving your website. A visitor’s activity tracked by the Click heatmap tool will let you know the current usability of the website. This data will help you to decide the modifications that would improve the usability on conversion front. In short, the current usability can be effectively analyzed to find out the ways to eliminate the loopholes or leaks that eat-up your conversions.
Use the data to work out CTA usage-
The ability of your CTA button to lure the visitors on clicking it decides the ability of the website to drive conversions. A Click heatmap will help you to know where exactly the visitors click on the pages where you have placed a CTA button. For example, your focus is your CTA button and you want the visitors to click on it. However, there could be some other elements on the same page that refrain the visitors from clicking it and act as a distraction.
The heatmap tracking done on this page reveal that how most visitors have clicked on a non-clickable space and they have completely ignored the CTAs on top of the page. The case simply explains how an incorrect placement of CTA button can be a great failure. Moreover, non-clickable the text in the bigger font has acted as a distraction that distracted visitors from the main CTAs.
Comparing the CTA placement with the previous case, here the CTA buttons have been placed in the limelight where visitors can see them easily. As a result, the visitors are not distracted and they do what exactly the website owner wants them to.
Benefits of Heatmap tools in combination with A/B testing tool-
A Click heatmap tool is a perfect tool to discover the usability of your website, but what if it says that you need to make some modifications? Could you just tweak around and perform a modification that you think would increase the conversion rate?
I guess not. We cannot just blindly tinker the websites without any confidence that it will be beneficial on the conversion front. In fact, it might just counter the conversions instead of advancing them. The confidence I am talking about is acquired by using an A/B testing tool in aid of your Click heatmap tool. A/B testing and Heatmap tools work hand-in-hand to perform a well-informed conversion rate optimization. If the click heatmap tool tells you that your CTA has been placed wrong, the A/B testing will tell you where can you replace it to take out most from it.
The usability is discovered with a heatmap tool, and implementation of the new ideas to improve the usability is aided by an A/B testing tool. A/B testing will let you discover the change in the behavior of your visitors when a certain modification is done on your website. It is helpful because it will refrain you from making a poor decision by providing you some solid statistical data with its suggestions.
It becomes very important for the website owners to know their visitors. A business which knows it’s customers can provide a more relevant solution to their problems. Knowing your visitors help you to engage them with what they really need. Websites with a better usability and better engagement level are more successful in driving micro and well as macro conversions. Ultimately, boosting the sales and revenue of the business.