How to understand where to focus with the Mouse Move heatmap?
When it comes to tracking your customer’s behavior, website tracking and monitoring serve as an essential component. An additional reason for tracking your webstore would be – increasing the conversion rate of your website. For the purposes to be fulfilled, you should constantly keep your landing pages or any important pages under tracking. If you really want to see how your website is performing, the analyzing of the pages is absolutely important. With the help of analyzing the visitor’s behavior, you’d be able to improvise your CTA buttons and make other changes in order to attract more visitors and increase conversions.
If you really want to get the accurate results and make the most of them, you should be focusing keenly on the mouse move heatmap tool.
What exactly is Mouse Move Heatmap?
The Mouse move heatmap records the mouse movement of the visitors when they land on any of the pages of your website. The areas that the mouse touches or is being clicked on the most is what deciphers the behavior of the visitors. Below are the numerous ways that decipher the reasons which can help your online business using the Mouse Move Heatmap tool.
The different parts that encourage customer engagement on the website
You know how it all works. The customers are involved not with the entire website but different parts of the same. While those areas become the most clicked areas whereas; there are those which are least clicked by them. The mouse move heatmap tool lets you find the more frequently used areas with which you can make the alterations on the pages to encourage the customers to click on the parts that you want them to click on. For example, when you study the results of the mouse move heatmap tool, you’d see that the most clicked parts are shown in red or orange going all the way to green and yellow being the least clicked.
It helps you retrieve data that can enhance the website’s usability
Continuing from the first point, a website is a big term with lots of smaller areas. Some of them attract the customers and compel them to click whereas; the others don’t. When you get down to study your website with the mouse move heatmap, you are able to find the elements that can be modified from one place to another in order to be clicked increasing the overall usability of any site. Once, you know what elements are working for your site and what elements are not doing anything, it will be much easier to improve the usability of your website. All this critical data can be effortlessly accessed by the help of this mouse move heatmap tool for better site usability.
The tool helps in increasing the site conversions
With the information regarding the mouse movement of your site visitors, it is now a cakewalk experience to improve the performance of your website. MockingFish heatmap tool and A/B testing tool is one such initiative that can enhance the site conversions in a smooth manner. The data of this analytical tool can guide site owners in placing the crucial elements in the right place for grabbing the maximum conversion rates and sales. In this way, site owners can increase their conversion rates to a great extent.
Don’t underestimate the performance of a mouse move heatmap tool for ensuring optimum business results. With the careful tracking of the mouse movements on a site, it will not be difficult for any website to grab its share of conversions and sales.
What makes mouse tracking heatmaps beneficial?
When you are implementing website usability tools, your customers are absolutely unaware that they are being tracked and so more their behavior on the website. This is what makes your study absolutely natural and leads to positive results and accurate data.
The mouse move heatmap provides accurate insights into user interactions by letting you sit back and observe what your visitors are doing on your website and the different landing pages as well as areas. When you let them interact with your website, it lets you improvise the areas of the website in order to draw more visitors to the website.
What is the difference between mouse movement heatmap and other heatmaps?
The mousemove heatmap lets you understand the behavior of your users while they’re interacting the clickable items on your website providing you the insights on trends and movement on your page. On the contrary, the click heatmap provides the insight on the number of clicks on the web page. The number of clicks can be for both clickable and non-clickable elements of the web page.
The two heatmaps work best when they are used together but are distinctive in nature and provide their own insights on the behavior of the users.
Mousemove heatmap goes by the user’s cursor movement while keeping eyes on the web-page. On the other hand, the scroll heatmap is what studies the user’s scrolling activity on the webpage. The latter lets you place the important elements like CTA, important information and more in the first fold till where the visitors are reaching out.
Mouse-tracking is a cost-effective way of gathering data on your user’s interactions on the site. When a website has fixed media, like images, mouse tracking closely mirrors eye tracking results.
Try out the free demo of our mouse move heatmap tool by opting for the free trial of this heatmap tool.