Jun 28

Optimize your Product Pages with Heatmap tools

Conversion Rate Optimization

Can heatmaps be used for conversion rate optimization (CRO)?

The way you strategize your conversion rate optimization techniques is the key to success and help the visitors convert. While tools like Google Analytics help digital marketers the what and why about the website and the way customers are behaving on the website. Well, that’s exactly where heatmaps come into the picture. Heatmap tools help the eCommerce marketers to understand the customer’s behavior about searching the products, adding them to the cart and also abandoning the carts or not clicking the CTA buttons and more. This is primarily where the process of CRO (Conversion Rate Optimization) begins.

A well-organized product page is what customers like and it would boost the motivation to complete the conversion process as well. If you run an eCommerce store and looking for simple tweaks that would increase the conversion rate of your website, this is where you get to know all. Heat maps help optimize product pages so that there are positive results for your business.

Now that we’ve touched upon the main purpose of the using heatmaps, let’s dive into various types of heatmap tools. There are mainly 4 types of heat maps used in Conversion Rate Optimization process:

  • Click Heatmaps
  • Scroll Heatmaps
  • Mouse Move Heatmaps
  • Attention Heatmaps
  • Click heatmaps

Click Heatmaps

click heatmap

Click heatmaps are the most commonly used heatmap tools and also is the best way to visualize the spots where the visitors click more. The clicks are the aspects which decipher for the marketers to understand where exactly the visitors want the key CTAs. For example, are customers clicking on the buy button or the product image? Once the understanding is done, you can start your product page. Once understanding customer behavior is established optimization can begin.

How to use click maps for product page?

Are the images being clicked?

Is the product video on the product page is clicked and viewed?

Is the “Add to Cart” or “Buy now” is clicked by the visitor or not?; and more.

Scroll Heatmaps

Scroll heatmap

Every eCommerce marketer keeps the crisp content properly aligned on the page and considers this as the fold. The scroll heatmap is what lets you understand whether the visitors are going beyond the fold or not. This is an essential aspect of web design that the most important elements of the product page should be visible above the fold. The examples of the could be the product information, product image, the buy button or add to cart button and more.

Mousemove Heatmaps

Mouse Heatmap

The Mousemove heatmap tool is what lets the marketers understand the areas where the visitors are reaching out to. The mousemove heatmap works by the eyesight of the visitor and where they are seeing on the screen. On a product page, there are different things that let you understand and guide the visitors. The positioning of the image and the direction of the eyes. If you have human images looking at something, the customers would look in the same direction or click where the image is pointing towards.

Attention Heatmaps

Attention Heatmap

Attention Heatmap tool displays if the page is doing good enough job by holding the attention of visitor on any particular page. This heatmap lets you understand where the visitors are spending most of their time on their product page. Is it the product video or the product description or even the reviews on the same page. If Attention Heatmap of such product detailed pages displays either too short or too long time spent, that indicates room for improvement on those pages.

Conclusion

Using Heatmap tools for your website is quite beneficial for your eCommerce business. It not only lets you understand the behavior of your customers, it also gives you probable chances to rectify and optimize your product pages for more conversions.


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