Latest Posts

Mar 22

Conversion Rate Optimization: Observation and Conclusion

Picture credit: Border Crossing Media What is Conversion Rate Optimization? Conversion Rate Optimization (CRO) has been defined by numerous marketers and experts in the due course of time in their own way. According to Moz, “Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take the desired action — be that filling


Mar 13

These are the reasons why Businesses are not happy with their Conversion Rate

Did you know that only 22% businesses are satisfied with their conversion rate? If you didn’t, the study conducted by Econsultancy, the Conversion Rate Optimization report states the same and some other important details. Some other essential observations that you should know include: The businesses are unintentionally shooing away the visitors The businesses have no


Mar 8

Is running A/A Test before A/B testing beneficial?

Being an eCommerce marketer, you must have heard or even practiced A/A testing before A/B testing. The idea or the question to A/A test itself invites conflicting opinions. The majority of the companies face a dilemma when it comes to deciding whether to do this process or not. Well, understanding what A/A testing is and


Mar 1

Be wise and Use this 7-Step A/B Testing Process

When it comes to A/B testing, it can get very tricky for the companies to understand where to start. All they have to remember is people and processes are equally essential as it is to choose the tool that you’ll be acquiring to conduct the test for your website. You should ask certain questions while


Feb 21

Steps to create a Potent Conversion Optimization plan

Are you ready to go ahead with optimizing your website for the conversions? I’m sure you are!! What are the basic essential concepts online conversions according to you? With a lot of eCommerce organizations coming into the conversion optimization of their website without having a solid plan is what leads to no or poor results.


Jan 18

Is eCommerce Conversion your Problem?

Let’s be honest. Making good moolah by having an eCommerce business isn’t a cake walk. In order to achieve what you’ve thought about your online store, you have to implement all the tricks and tactics that would take your business to new heights. But, that isn’t easy either. There are times when you sit down


Dec 21

Steps to choose a Heatmapping Tool for your website

If you think that heatmapping is a tiring task and you shouldn’t indulge in this, you should understand that it is a method that gives visible results and is a cake walk. The method helps you analyze your visitor’s interaction with your eCommerce website. Moreover, it lets you know the behavior of your visitor on


Dec 19

Major challenges in Conversion Rate Optimization and How to Pass them

The conversion rate optimization industry has been evolving ever since it came into existence. The same applies to the challenges that a business faces because of the inability to adopt the changes happening in the eCommerce SEO field. In order to have a smooth functioning of a website, one needs to address the challenges and


Dec 15

5 Best Conversion Rate Optimization Practices to vouch for in 2018

You might be a business that has mastered the science of using CRO (Conversion Rate Optimization) years ago and are aware of every aspect of the same, but are you evolving with the changes that the CRO system is constantly going through? Are you keeping yourself updated with the practices that are taking place? It


Dec 11

Improve your SEO with these 5 Uses of Heatmaps

Over the past years, we all have witnessed the changes that have taken place in the eCommerce industry. With all the updates in search engine algorithms that have been happening, there’s always a bigger motive that leads the eCommerce businesses to do better. Heat mapping tools are considered to be one of the most proficient