Latest Posts

Dec 7

4 Questions to ask before A/B testing

With the propagation of the A/B testing tools, the era of experimentation is finally here. When you look at how the face of the e-commerce industry has changed with the constant improvement that these experimentations have made possible, you’d see how far we’ve come. In today’s time, having an eCommerce business that grows is more


Nov 24

7 Do’s and Don’ts of A/B Testing

A/B testing can gain fortunes if it is done right. You can find tons of articles and posts explaining the best A/B testing ideas and hacks. They all pull up pretty well and provide some valuable information. However, I don’t want to be complex and high end with my post. I will keep it simple


Nov 21

How can an Attention Heatmap Tool Fire up your User Interaction?

When it comes to enhancing the user interaction of the eCommerce, optimizing the user interface (UI) is the biggest hack. As an e-merchant or e-marketer, what would be consider while designing a web page? Probably, the customer behavior or the pattern in which they browse the site? Unlike the expectation of the eCommerce store owners,


Nov 13

6 Conversion Rate Optimization Mistakes that you Need to Get Over

Driving quality traffic and converting them into paying customers is the ultimate goal of every eCommerce site. The idea of providing the visitors with complete experience may be a tricky deal, but working on various details might help in making this process a simple one. Taking careful steps for the conversion rate optimization is something


Nov 10

6 Hacks for eCommerce Website Optimization for Improving the UX

The eCommerce stores once made available needs to be optimize regularly in order to make sure that the elements leading to the under performance of the web store are eliminated. There are various aspects of the web store which keeps on getting out dated as the time progresses. Thus, it becomes important to optimize the


Nov 8

5 Ways to Optimize your Website for Better Conversion

The conversion rate delivered by any website basically depends upon the effectiveness delivered by multiple aspects working together. If we give a good look towards the factors than we can see that optimization may be one of the best way in order to make sure that the website is performing well and at the same


Nov 2

5 Effortless Steps for Making an Event-specific Marketing Campaign

The holiday season sale is just around the corner, therefore, the web store owners have started to search for innovative approaches in order to make better sales. The holidays in the best time for any eCommerce store owner to embark the step towards a better conversion rates. Though, the sales season is one of the


Nov 1

6 ways Heatmap Tools may help in Cyber Monday and Black Friday Sale

The upcoming Black Friday and Cyber Monday has alarmed the web store owners to buckle for upcoming holiday sales. It is one of the most awaited time of the year for the eCommerce store owners as the significant rate of the one sales break all record during these sales. Therefore, ever possible efforts have been


Oct 30

How to Design Smarter Website UI to Leverage eCommerce Conversion Optimization?

The immediate need of catching the visitor’s eye in order to get better engagement has led to rise in various techniques. The website now focuses mainly on the design part as it is the backbone of a website. The better is the design of the website more are the chances to get conversions. In the


Oct 27

6 Reasons A/B Testing is a must for the eCommerce Sites

The growth of any website is directly depends upon the number of conversions made by the website. The conversions rate may be set as a benchmark for the success of the owner. Therefore, the website owner is always in the constant need to learn better approaches in order to make successful sales from the website