Latest Posts

May 7

Supercharge Your Call-To-Action (CTA) Buttons For Immediate Click and Conversions

On websites where the main goal is to convert visitors, the overall focus is on the CTA or Call To Action button. Before designing a high converting CTA button, you need to ensure that it is incorporated with 3 most important key elements, i.e “Attention”, “Strategy” and “Messaging”. These 3 when combined together can have


Apr 17

5 Sins You Must Avoid While A/B Testing Your Website

Do you want your precious efforts to get wasted? Just as important it is to know how to improve website’s functionality to see great results, it is equally crucial to know what to avoid to ensure that your efforts are not being wasted. Have a look into these 5 sins that marketers generally do while


Apr 9

Simple Steps To Improve Your Websites Functionality

4 Simple Steps To Improve Your Websites Functionality Online marketers put in a lot of effort to engage users and bring traffic to their website. However, they usually fail to achieve desired results because somewhere or the other there is a lack of understanding visitors behavior. “Visitor flow” or the way users interact with your


Apr 8

Ideas To Increase Conversion Rate

Try 4 Simple Ideas To Increase Conversion Rate in 2015 With new technological advancements arising persistently, the beginning of a new year always comes up with an opportunity for goal setting and planning. Increasing conversion rates is what an online business entrepreneur needs to maximize the sphere of his business. There are number of things


Apr 2

Test these Elements and see how A/B Testing Improves Conversion

Online stores like Ebay, Amazon, Flipkart, Jabong and Etsy are a few examples for eCommerce websites that perform A/B testing on a large scale. eCommerce websites carry an enormous potential to go through A/B tests because of the presence of certain number of variables that these web stores can experiment with. To name a few


Mar 3

Ideas To Improve Conversion Rate With Sign-Up Forms

Every online visitor is a potential opt-in subscriber, and every signup form delivers an opportunity to attract a potential customer. The copy you use in your sign-up form has a direct influence on your sign-up rate. The only aim of designing a sign-up form is to collect information from visitors and convert them into potential


Feb 13

What is A/B Testing?

A/B Testing Tips For Dummies “There is always a room for improvement everywhere.” Before making a decision to go through an A/B test, you need to understand what your customers appreciate and value about your product/services. What are the factors that compel your visitor to make a purchase or opt-in for your service? Have you


Feb 12

What is Conversion Rate Optimization: Why It is important?

Driving traffic to your website is just part of the battle. Once visitors get to your site, you need to convert them to customers. So, convincing users to take a desired action is a crucial step. Conversion on any website actually happens when a visitor coming to your website converts and take an action that