Latest Posts

Oct 26

5 Rules for Making Effective CTAs for the Sales Season

Rules for Making Effective CTAs for the Sales SeasonThe success of a website depends upon several factors. A good website will encourage the viewers to browse and explore it in a better way. Thus, there is an immediate need of introducing features which can help in making website more engaging. The mass involvement of the


Oct 24

How to Use A/B Test to Enhance the Quality of your Blog?

The dependence of split testing in getting the information about the suitability of any web blog or content is quite popular. Also, known as A/B testing, is a method of comparing two contents by presenting them in front of the same audience at different times. The test provides effective results to the website admin in


Oct 16

7 Preparations you Need to make Before the Holiday Season Sales

The overall success of a website can be estimated by the total traffic it receives. The more is the traffic, better are the chances of the website conversions. So, the main target of the website admin is to keep the eCommerce store in sync with the technological changes, so that, the visitors have a better


Oct 13

5 Ways Scroll Heatmap Helps you Identify the Customer’s Behavior

The overall success of a website is determined by it’s contents to a very large extend. Meanwhile, one of the other factor which acts as a supporting feature would be the customer’s enrollment with those contents. A website admin must know about the performance of the website. It enables the admin to make better edits


Sep 12

5 A/B Testing Mistakes You Need To Stop Making

The heatmap tool and A/B testing are some of the handy tools that can help find out the pitfalls for your eCommerce sites. This is, in fact, one of the most reliable ways to improve web pages, emails, and ads. However, the unfortunate truth is the fact that even these testing tools fail to provide


Sep 8

6 Conversion Rate Optimization Trends that are here to Stay

Staying in sync with the emerging trends and the latest updates is crucially important for every profitable business unit. Even the eCommerce business scenario is saturated with competitions, there is still an ocean of opportunity that needs to be tapped. As this ecosystem is maturing with time, getting hold of the conversion rate optimization is


Sep 6

7 obvious A/B Test to Spot the Bottleneck of eCommerce Website Design

Optimizing the conversion rate of the online stores isn’t an easy game. While the product pricing and the discounts may turn the head of the visitor, there are many other ingredients that influence their purchasing behavior. The front end design and the layout of the web pages are one of the essential considerations. So, before


Aug 31

Landing Page Setbacks? Here’s How Heatmap Tool Can Help You

It has been proved time and again that relevant landing page can double the conversion rate. However, at the same time, as per the statistics, almost 80 to 90% the visitors bounces from the landing page. The reason being optimizing the landing page is often overlooked while executing the marketing campaigns. The primary goal of


Aug 29

Holiday Sales Event Glitches? 6 Mistakes You Need To Avoid

“The best way to sell something: don’t sell anything. Earn the trust, respect and awareness of those who might buy.” ~ Rand Fishkin, CEO, SEOmoz The busiest and the most wonderful time of the year for all the eCommerce store owners is just around the corner. Even though there are still few months left for


Aug 28

Designing a Website? Here’s What You Need Know From Seo Perspective

The entire concept of search engine optimization is vast and never-ending. However, it starts right from the development phase of a website. There is a huge list of SEO tactics that can help optimize the position of the site on Google SERP, but the very first aspect to make the website in line with SEO