Latest Posts

Jun 21

7 Ways Images Could Be Killing Your Conversions

Images and photos have always been one of the top contenders to optimize your website’s UX and conversion rate on the whole. One cannot think of an eCommerce website without images and photos on it. Whether it is a banner, Category, Landing page or a Product image, you need photos everywhere on your eCommerce store.


Jun 16

Magento A/B Testing: How To A/B Test The Product Pages

A/B testing is an effective way to make informed changes to your website with an aim to achieve the business goals and improve the conversion rates. Magento A/B testing is not different from any other A/B test campaign. You can earn loads of conversion and achieve your business goals by A/B testing your store. Here


Jun 10

10 Website Metrics To Track Your Website Performance- Part 2

The first part of the article has explained how tracking some important metrics can help you excel on SEO and conversion front. In this post, I will continue with where we left in the “10 website metrics to track your website performance- Part 1”. So, let’s track some more metrics and see how they affect


Jun 2

10 website metrics to track your website performance- Part 1

When you have a website, and you are a curious website owner hoping to touch the sky of success with your site, you want to stay updated with various things- How fast your website loads? Is it generating the leads for the business? How is the traffic generation? On which keywords you rank well? Which


May 31

6 A/B testing ideas for your Product Pages

Indeed, A/B testing has already proven to be an effective conversion booster. You must have read dozens of articles on how to run A/B tests on your website, when to stop, how to check the results etc. Let’s move deeper and discover how you can leverage A/B testing on your eCommerce site; product pages to


May 29

7 tips to increase your conversion rates instantly

When you are working on your conversion rate optimization, having a good conversion rate is what you aim for. Here I am enlisting 7 different ways that you can adopt in your CRO campaign to gain higher conversion rates. So, let’s just hop in and check out these tips. 1. Leverage the power of A/B


May 25

7 Reasons- why your sales stopped while it was doing really well

I launched my eCommerce store a few months back and it was all good with decent sales coming almost every day. About a few weeks ago, everything just grounded to halt. I am wondering what could be the reason because I am still investing the same on advertising and other things. Sounds familiar? If yes.


May 15

Optimize 360: Implications of the Google’s new offering

2017 could be a milestone in the field of Conversion Rate Optimization because of a single development by the tech giant- Google Optimize, and Google Optimize 360. Both of these testing tools were in beta mode for a long time. However, after a prolonged stay in beta, both were finally made available to the general


May 10

4 common mistakes in A/B testing only a handful of testers know

When you are working on conversion rate optimization of your website, A/B testing is the first thing that comes to aid. A/B testing is one of most accessible and popular tool known to the marketers. While many businesses have seen the extended conversions with this tool, others have used it, only to fell into the


May 3

Pros and cons of the popular A/B testing tools in the market

If you are even an occasional follower of popular conversion optimization and related blogs, you know that testing is a prominent requirement for your web business’s success. A customer base is a relative term, and it always unique in different time spans. You might be lucky to have a recent modification performing well without testing,