Some must to know conversion rate optimization facts for start-ups
Conversion rate optimization(CRO) is one thing which drives the entire business arena. From start-ups to established firms the goal remains the same. However, for start-ups, it is important that they gain the initial momentum so that they can keep themselves firm and stable against the winds of some really tough competition. With thousands of websites operating around and much more to come, it becomes really important that you should cling on to your target audience with some real effect. In today’s article, we will focus on conversion rate optimization with the perspective of a start-up venture and look at some facts which they should know before stepping forward.
CRO facts for start-ups
Let’s take a look at those must know aspects of CRO for start-ups
1. The power of platform: This is the first thing which decides your business growth. The choice of the eCommerce platform is analogous to the selection of a location for a brick and mortar setup. The more visible and vibrant your store will be to the audience, the wider will be the chances of conversions. You should look for an eCommerce platform that is flexible to customization, provides responsive themes and is compatible with third-party modules. Magento, PrestaShop, OpenCart are some of the effective open-source eCommerce platforms which will help you in laying a solid foundation.
2. Adopt to testing: Most of the start-ups do not bother about testing and delay it for some years. The reason they site is that they would start test when they will regain a certain visibility in the market. However, this is the stupidest mistake to be committed. Testing your website in start-up stage is really effective as it gives you the opportunity to rectify those error right from the very outset. You can easily align your website in a customer-centric manner in early stages. This will help you to attract more traffic and visibility, thus, giving your conversions a chance to match up with the market.
3. Change is permanent: Nothing is permanent except the change. The saying goes true with conversion rate optimization too. There is no permanent or fixed strategy that would drive your conversion throughout. You have to design optimum strategy and modify it accordingly to keep yourself abreast.
4. Landing pages are key: First impression is the last impression. This is another saying which comes true in the eCommerce arena. Here, your landing page is what that will develop the first impression in the mind of the visitor. You need to make sure that your web pages are properly structured and oriented so as to catch the eye of the visitor right from the very outset.
Apart from the above-mentioned things, one more thing that you should keep in mind is to never give up. You should not get bogged down by the initial failures and should keep experimenting as nobody out there has tasted success without experiencing failure.