A/b testing tool

Aug 17

How to understand where to focus with the Mouse Move heatmap?

When it comes to tracking your customer’s behavior, website tracking and monitoring serve as an essential component. An additional reason for tracking your webstore would be – increasing the conversion rate of your website. For the purposes to be fulfilled, you should constantly keep your landing pages or any important pages under tracking. If you


Mar 22

Conversion Rate Optimization: Observation and Conclusion

Picture credit: Border Crossing Media What is Conversion Rate Optimization? Conversion Rate Optimization (CRO) has been defined by numerous marketers and experts in the due course of time in their own way. According to Moz, “Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take the desired action — be that filling


Mar 13

These are the reasons why Businesses are not happy with their Conversion Rate

Did you know that only 22% businesses are satisfied with their conversion rate? If you didn’t, the study conducted by Econsultancy, the Conversion Rate Optimization report states the same and some other important details. Some other essential observations that you should know include: The businesses are unintentionally shooing away the visitors The businesses have no


Mar 1

Be wise and Use this 7-Step A/B Testing Process

When it comes to A/B testing, it can get very tricky for the companies to understand where to start. All they have to remember is people and processes are equally essential as it is to choose the tool that you’ll be acquiring to conduct the test for your website. You should ask certain questions while


Dec 7

4 Questions to ask before A/B testing

With the propagation of the A/B testing tools, the era of experimentation is finally here. When you look at how the face of the e-commerce industry has changed with the constant improvement that these experimentations have made possible, you’d see how far we’ve come. In today’s time, having an eCommerce business that grows is more


Nov 24

7 Do’s and Don’ts of A/B Testing

A/B testing can gain fortunes if it is done right. You can find tons of articles and posts explaining the best A/B testing ideas and hacks. They all pull up pretty well and provide some valuable information. However, I don’t want to be complex and high end with my post. I will keep it simple


Nov 10

6 Hacks for eCommerce Website Optimization for Improving the UX

The eCommerce stores once made available needs to be optimize regularly in order to make sure that the elements leading to the under performance of the web store are eliminated. There are various aspects of the web store which keeps on getting out dated as the time progresses. Thus, it becomes important to optimize the


Oct 27

6 Reasons A/B Testing is a must for the eCommerce Sites

The growth of any website is directly depends upon the number of conversions made by the website. The conversions rate may be set as a benchmark for the success of the owner. Therefore, the website owner is always in the constant need to learn better approaches in order to make successful sales from the website


Oct 24

How to Use A/B Test to Enhance the Quality of your Blog?

The dependence of split testing in getting the information about the suitability of any web blog or content is quite popular. Also, known as A/B testing, is a method of comparing two contents by presenting them in front of the same audience at different times. The test provides effective results to the website admin in


Sep 8

6 Conversion Rate Optimization Trends that are here to Stay

Staying in sync with the emerging trends and the latest updates is crucially important for every profitable business unit. Even the eCommerce business scenario is saturated with competitions, there is still an ocean of opportunity that needs to be tapped. As this ecosystem is maturing with time, getting hold of the conversion rate optimization is