AB testing - Page 6 of 6

Apr 17

5 Sins You Must Avoid While A/B Testing Your Website

Do you want your precious efforts to get wasted? Just as important it is to know how to improve website’s functionality to see great results, it is equally crucial to know what to avoid to ensure that your efforts are not being wasted. Have a look into these 5 sins that marketers generally do while


Apr 2

Test these Elements and see how A/B Testing Improves Conversion

Online stores like Ebay, Amazon, Flipkart, Jabong and Etsy are a few examples for eCommerce websites that perform A/B testing on a large scale. eCommerce websites carry an enormous potential to go through A/B tests because of the presence of certain number of variables that these web stores can experiment with. To name a few


Feb 12

What is Conversion Rate Optimization: Why It is important?

Driving traffic to your website is just part of the battle. Once visitors get to your site, you need to convert them to customers. So, convincing users to take a desired action is a crucial step. Conversion on any website actually happens when a visitor coming to your website converts and take an action that