split testing

Oct 27

6 Reasons A/B Testing is a must for the eCommerce Sites

The growth of any website is directly depends upon the number of conversions made by the website. The conversions rate may be set as a benchmark for the success of the owner. Therefore, the website owner is always in the constant need to learn better approaches in order to make successful sales from the website


Oct 26

5 Rules for Making Effective CTAs for the Sales Season

Rules for Making Effective CTAs for the Sales SeasonThe success of a website depends upon several factors. A good website will encourage the viewers to browse and explore it in a better way. Thus, there is an immediate need of introducing features which can help in making website more engaging. The mass involvement of the


Sep 1

Step-by-Step Guide to Split Testing with Google Analytics

Split testing is one of the most prominent web testing technique that has gained immense popularity around the world. It is reliable, result oriented and is backed by real time data results which further helps in building a great euphoria around this web testing technique. It has shown promising results in the field of conversion


Aug 10

Dos and Don’ts of Split Testing for a Promising Online Business

It is rightly said that “Look before you leap” in order to avoid the severe consequences that come due to careless introspection. Particularly, in case of online business, even a minor step can prove to be costly in terms of conversions and product sales. Considering all this scenario, it is important to implement the decisions


Jul 8

How can you Get Started With Split Testing for Your Online Business?

Online business is undergoing a phase where they are trying out various marketing strategies, search engine optimization techniques, content marketing and other such approaches to emerge victorious among their competitors. They are trying their every bit to grab their share of conversions and sales among the crowd to regain their position in search engine result


May 20

3 A/B Testing mistakes that can be fatal for the growth of your E-Commerce Store

There is a certain aura and mystery around this web testing that has made it one of the most talked about word among numerous online businesses around the world. No business would like to gamble their reputation, conversions, sales and customer engagement especially when the competition is very tough. To undertake calculated risks for their


Feb 12

A/B testing- A Right Beginning for your Business – Volume 1

People have become more logical and rational today and don’t imitate anything once they are not fully assured about its importance and use. Similarly, A/B testing is one such buzz word that is most heard in the business scenario. However, there are numerous people who may not be much aware about this terminology and may


Oct 27

Decoding The Tips That Determine The Validity Of Your A/B Test

The success in any event is a matter of hit and miss approach which means that sometimes you are bound to succeed whereas at other times your efforts may go in vain. Same is the case with A/B testing. There are no sure shot method to achieve success every time but by taking various precautionary


Oct 15

5 A/B Tests For Your Landing Page To Drive E- Commerce Conversions

As, a door is the entrance to a room or house so is the landing page to a website and both needs to be effective so as to attract visitors towards them. In an online business environment, if you are not having an effective landing page, you can’t expect your customers to spend a considerable


Oct 13

Reasons Why Your A/B Testing Results Are Not Doing Enough For Your Business Organization

In this jet age, every business organizations is running behind instant coffee results which are not only impractical but are also too risky in terms of long term business planning. In this mad race for achieving non feasible results, we are often ignoring the ground realities and end up with our efforts going in vain.