Aug 29

Use of Heatmap Tool to Improve Conversion

Use of heatmap tool to improve conversion | Mockingfish

It is really a great feeling for every online business if they can monitor the activity of their site visitors and can utilize the same data for the growth of their online business. In a competitive business environment, it is important to keep a track on your visitor activity to grab the maximum sales and customer engagement for your online store. By understanding the importance of web tracking for online business, there arises the need for an effective heatmap tool that can accomplish the above task in a smooth manner.

In the present scenario where competition in the field of eCommerce business is heating up, numerous online businesses are involved in the hunt for a feature packed heatmapping software that can do the task for you. Here are some of the ways by which heatmap tool like MockingFish can improve conversion rates for your eCommerce store.

Eliminate the non performing links from your site- There can be numerous irrelevant links on a site that may not be clicked by your site visitors and may be actually left ignored. Due to the improper placement and non utilization of these non performing links, visitor engagement could be actually impacted by this unintentional distraction. You need to first perform tracking on various site elements and analyze the under utilized and non performing areas of your website through a performing heatmapping software like MockingFish.

Ensure that your contact information is under adequate customer attention or not- Contact details is an important part of every website that helps your targeted customers to reach out to your online business. You need to check the effectiveness of your contact details through attention heatmap of MockingFish tool. Besides this, site owners can utilize the other important heatmaps like click heatmap, scroll heatmap, mouse movement click heatmap and others of this MockingFish heatmapping software to improve the usability of your contact information.

Analyze your content placement above or below the fold- Visitors on a site are often in a hurry and they only focus on the elements and contents that are visible above the fold on your site. Due to this impatient nature, there are increased chances that important elements of your site that are placed below the fold on your site may go unnoticed which may affect your chances of sales and conversions. In order to increase the usability of site elements, you need to focus on scroll heatmaps from MockingFish tool to grab maximum conversion rates, customer engagement and sales.

Observe the visitor behavior to understand their mindset- An eCommerce store can become successful in persuading customers for an online purchase only if they are able to decode the mindset of their targeted customers. You need to have a clear insight about what does your customer search on a site, what are their areas of interest and where do they like to focus on your product categories present on your online store. All this critical answers can be effortlessly achieved with the help of insight heatmap which is a component of MockingFish heatmapping software.

Once, you can improve all these critical areas, it would be much easier for you to grab the required conversion rates and sales for your online store. It is probably the right time to invest your time, money and efforts on purchasing an effective heatmapping software for your eCommerce store. To get a free demo of an amazing heatmap tool, visit our site at www.mockingfish.com and take your online business to great heights.