Jan 16

What Google’s eye-tracking heatmap analysis reveals?

What Google’s eye-tracking heatmap analysis reveals | MockingFish

The results of the latest study of Google on the visitor’s behavior on Search engine response pages (SERPs) were revealed sometimes back. Google utilized the eye-tracking heatmap technique to derive the results from visitor’s online behavior analysis. The fact that the study came after almost a decade of the eye-tracking study of 2005, makes it significant. The study conducted in 2005 acted as a guiding post for the websites around the world. However, the study conducted by Google contradicts the various findings of this study. To make your job easy. Here we will discuss the various findings that the Google’s report reveals.

What Google’s report says?

The study conducted by webmaster always holds a key as it involves a huge chunk of internet users. The results of this hold the same importance as it analyzes the various deviation from the 2005 study which seemed to set certain standards. Now without wasting any time we will quickly take a look at the findings of Google’s study.

1. The decline of the golden triangle: The study shows that there is a decline in the golden triangle pattern of clicks adopted by the customer. The term golden triangle was coined by the study of 2005 which meant that visitors attention are focused entirely on the upper left-hand side of the search result page. Google’s study shows that visitors are now going out of the box and are exploring the view beyond the golden triangle.

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2. Reduction in attention time: The study shows that the time spent by visitors on a particular listing has come down from 2 seconds in 2005 to 1.17 seconds at present. This means that you have a maximum of just over 1 second to grab the attention of the visitors with your advertise.

3. Lower on SERP? then not to worry: The study reveals a crucial fact that since 2005 there has been a significant increase in clicks on the websites that are positioned lower in the SERP, that is at the 2nd-3rd position. Now, that provides a great opportunity for those websites who see themselves lagging behind to optimize and latch on the customer’s attention and ultimately optimize conversions.

4. Searches from mobile have increased: Keeping in mind the depth of mobile penetration, this thing was obvious. The study reveals that there is a great hike in the number of searches from mobiles and tablets. This means that more responsive your website, the brighter are the chances of optimizing conversions as most of the traffic is flowing from these devices.

Final say

Though Google provides a full-length bureau of its study, the above-mentioned points were the major findings that the report revealed. Knowing the importance of the analysis and studies of the webmaster, this article will help you grab those key findings without hammering your head over the lengthy extensive descriptions.


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