A heat map is a graphical representation of the web page of a website in the form of various color codes ranging from red to blue, yellow to green and other such combinations. It provides information about the onsite activity and behavior of the visitors on your particular website in the form of clustered multi- colored dots. With the help of heat maps, business organizations can get a fair idea about the areas that are most visited, clicked and liked by their site visitors. It also helps business organizations to understand those areas that are mostly accessed by their site visitors and the areas that are left unnoticed by its targeted customers. Based on this observation, online business organizations can take required steps and improvements in their website design and site elements so as to improve their conversion rates. Although there are different types of heat maps available like web heat maps, biological heat maps, tree map and mosaic plot but in business environment, only web heat maps are mostly used.
In web heat maps, areas that are represented with red color shows the maximum customer activity whereas areas with lighter tone colors like yellow or green shows less customer activity. With this color coding, business organizations are able to understand which areas of their website needs redesigning and reconsideration so as to make customers more engaged to their site. These heat maps collect data from various sources by tracking mouse clicks, mouse scroll movements, mouse positioning and other such movements so as to provide you complete detailed information about your visitors onsite behavior and click activity. There are usually two approaches that are used for the generation of heat maps which are namely- eye tracking and click tracking. Due to the large scale business potential of heat maps, they have grabbed the imagination and fascination of every online business organization in a short span of time.
Why should you perform heat mapping?It is a valid question that have definitely arrived in the minds of various people that what is the need for performing heat mapping or why should you perform heat mapping. The answer is simple that if you are not aware about the onsite activity and behavior of your site visitors, you will not be able to analyze whether your website design, home page, site elements, navigation features or other such components are able to make maximum conversions or not. It will make your website under- utilized and will affect your conversion rates and product sales to a great extent.Further, you will not be able to drive huge customer traffic towards your site if you are not aware about the elements that are keeping your customers engaged and the elements that are left ignored by your site visitors. In order to help you understand better about the use of heat map in business organizations, you need to pay attention towards these points.
They help in providing a better idea about the click behavior, mouse scroll behavior, customer attention, customer preferences and mindset of your site visitors so as to take corrective steps to improve your customer engagement and conversion rates.
They make you realize which elements on your site are helping in your conversions and which elements are just filling up space on your website.
They help business organizations to understand which are the most loved areas of their site and which areas are getting luke warm response from their targeted customers.
Heat maps can help you guide the effective position and placement of your important elements like call- to- action buttons, sign up forms, images, banners or other such elements so as to grab maximum attention from your site visitors.
These heat maps help you understand why your visiting customers are not actually converting into your potential customers.
They help in analyzing your site visitors in a better way through mouse clicks and other such mouse movements which provide you information about what your customers are looking for on your website which can ultimately help in effective targeting of your customers.
Thus, it makes sense in adopting these heat maps for your business organizations as they have the capability to improve your conversion rates, customer engagement, site traffic and product sales. Just use heat maps and you will realize in a short span of time that why they are considered as the blood and oxygen supply of various online business organizations.
Elements that can be analyzed and monitored through heat mapsIt is important to know and understand your target before aiming for the shot so as to avoid the chances of failure because “shooting arrows in the dark will not provide you any result if you are aimless”. Similarly, before using heatmap tools, you need to have a clear idea about what are the elements and areas on your site that can be monitored and analyzed to increase your conversion rates and product sales. Although, you can apply heatmap tools on the different areas and elements of your site but there are some of the common elements that are mostly targeted by various business organization. These elements are as follows:
Call- to- action buttons and statements- They are one of the site elements are monitored and analyzed by every other business organization. This is because by tracking and monitoring your call- to- action buttons and statements, business organizations can get a fair idea about whether their CTA buttons and statements are noticed by their visitors or not. Further, it will help them understand the impact of these CTA buttons and statements on their conversion rates and product sales. Based on the customer response and analysis, business organizations can make necessary changes in the placement and position of their call- to- action buttons and statements so as to grab maximum attention from their site visitors.
Website headlines and sub headings- Often, business organizations ignore their website headlines thinking them as irrelevant and as a small site element. But, these short headlines have the capability to grab the instant attention of your customers. In order to check whether people are spending time on your headlines and website content, it is important to track and analyze customers on your website so as to check if they are giving appropriate attention to your headline and sub headings. Moreover, these headlines provide the gist of your website content in one or two short lines that can easily influence or distract your customers.
Images- It is a well known fact that images are more informative than lengthy text. In order to increase customer engagement and site traffic, you need to check that if your images are getting required number of clicks and attention from your targeted customers. To accomplish this task, you can take the help of heatmap tools to analyze and monitor the impact of images on your conversion rates so as to make necessary changes in your website images.
Web forms- There are various sites that have complicated and lengthy web forms for registration, checkout and other such purposes which restricts their optimum use for conversions. If you want to improve the usability of your web forms, you need to track and analyze the behavior of your targeted users during the filling up of the information on these web forms. By the real time analysis of the web forms, business organizations can easily deduce whether visitors are completing their entire web form or they are leaving in the middle through the reports given by click heat map and scroll heat map. In this way, desired changes can be made to your web form to increase its conversion abilities and usability.
Social proof- Due to increased use of the social media in business organization, sites are using customer reviews, testimonials and ratings without actually analyzing their impact on their overall conversion rates and product sales. In order to utilize these user generated content on your site, it is important to track and analyze the customer behavior on these social proof so as to check if they are actually getting proper attention from your targeted customers and are helping in your conversion rates or not.
Apart from these elements, there are various other areas where heatmap tools can play a significant role. Let us take a further look on these elements.
– Navigation elements on the top of the website.
– Directional links.
– Awards, security seals and trust badges and such others.
So, begin your heat map analysis on any desired elements and areas of your site so as to understand the behavior, response and onsite activity of your targeted customers. Further, if can have a clear sight about your customer activity and behavior on your website so can effortlessly improve your conversion rates, site traffic, product sales and user experience.
Importance of heatmap tool in SEO The contribution and impact of heatmap tool in the field of Search engine optimization (SEO) can’t be ignored. This web analytics tool has helped business organizations in improving the online presence and popularity of their website among their targeted customers. It is easily understandable that if you are aware about the visiting intentions, interest areas and onsite behavior of your targeted customers, you can easily make your website more engaging and user friendly so as to improve your online presence, reputation and search rankings. Here are the few ways by which heatmap tools can help in improving your SEO efforts.
It helps in improving your customer engagement and site performance- The real time statistical information of click heat maps and scroll heat maps can provide you clear information about what is being clicked by your targeted customers and what is the level or depth of your site scrolling activity. With this information, business organizations can improve those elements that are ignored by their targeted customers and can effortlessly improve their customer engagement and site performance.
They help in maximum utilization of your site elements and improve your site online presence- Through the use of attention heat maps, business organizations can have valuable insight about which areas and elements are mostly noticed by their site visitors and which are unable to get noticed by your customers. Thus, in this way, business organizations can understand which elements on their site are getting utilized properly and which are just adding up space on their site. So, it becomes easy to improve your navigation feature and can contribute in improving the overall presence of your business organization on various search engines like Google, Yahoo, Bing and such others.
They can help in increasing your site traffic and conversion rates- By studying the visitor behavior and user click activity, business organizations can evaluate what is being liked by them. In this way, they can make necessary changes in the position, design and placement of their call- to- action buttons, images, headlines and other site elements so as to grab the maximum attention of their site visitors. Further, by making your visitors click and visit your targeted areas, you can effortlessly improve your conversion rates and site traffic.
So, heatmap tools are an indispensable part of SEO efforts that can really make a huge difference in the online visibility, popularity and search engine rankings of any business organization. Get ready to implement heat map results on your site so as to improve your online business fortunes.
Various types of heat maps
The domain and scope of heatmap tools are much diverse and are expanded into various areas depending upon their utility and impact. As, there can’t be one solution to every other problem, so there are different types of heatmap tools that are used in various areas and applications. Let us explain the types of heat maps provided by our heatmap tool, Mocking Fish and their use in different areas.
Click heat map- This type of heat map provide information about the mouse click activity of your site visitors. It inform site owners about the elements that is being clicked by your visitors like image, call- to- action (CTA) buttons, link or other such elements. Further, with the real time data of this heat map, it becomes easier for the site owners to interpret the way their targeted users interact with their site and its elements. Moreover, click heat map do provide information about the areas of your website that are having maximum conversions and the others that are just left out.
Scroll heat map- With this heat map, it is now easier for various site owners to understand the scrolling behavior of their targeted customers. The real time statistical information provided by this scroll heat map will help you know the real estate of your website that can be effectively utilized by you. By making a careful study of the scrolling behavior, site owners can decide the effective placement of their site elements like images, ads, CTA buttons or links so that they can be easily noticed by your targeted customers.
Insight heat map- If you want to have a complete detailed information about your visiting customers, you need to take the help of insight heat map. Some of the crucial information provided by this heat map are interest areas of customers, device used by them, browser used for surfing, window size of the device used by customers, time of clicking and other such data. With such a huge data bank of information, business organizations can easily target their customers, improve their customer engagement and can contribute significantly in their conversion rates.
Envelope heat map- With the help of this heat map, site owners can have collective information about the number of clicks made on the each element of their site like banner ads, images, CTA buttons, text link, header and other such site elements. The envelope heat map will inform you about the click activity of your customers on your various site elements in the form of colored circles ranging from red, green, orange and blue. The elements with maximum click activity will appear in blue to green and will eventually turn into red depending upon the intensity of clicks received from users. On further clicking on those color codes, you can have the information about the percentage of clicks received by that element to the total number of clicks made on that entire page.
List heat map- This heat map manages the amount of information that is collected by the Mocking Fish tool in the form of a tabular sheet with various columns like “Elements”, “Types”, Clicks” and “Percent”. It provide complete detailed information about total number of clicks received by each element on your website. With the help of this information, business organizations can effectively utilize their each site element to the fullest so as to improve their conversion rates. It also helps in deciding which areas on your website are getting maximum customer responses and which areas require considerable improvements to grab maximum customer attention.
So, these are the heat maps that are provided by our heatmap tool, Mocking Fish that can help in improving the various areas of your business activity. It is time to utilize our heatmap tool and provide a new direction to your business organization.
Installation and experiment creation in Mocking Fish heatmap tool
In order to utilize the rich features of our Mocking Fish heatmap tool, customers have to perform some of the simple steps that can ensure them full access to our heatmap tool. All you have to do is just add a simple code snippet of our Mocking Fish tool onto your website admin panel. Then, you need to save and install that script for using the wide range of features of our heatmap tool. Here is the screen shot of the code snippet that needs to be installed by our customers onto their website.For our other customers that are having their websites on various CMS platforms or e- commerce development platforms like Magento, OpenCart, PrestaShop, WordPress, Joomla and Drupal, we have respective e- commerce plugins and Mocking Fish heatmap tool depending upon that platform. Using those dedicated plugins, these site owners can easily avail the features and services of our heatmap tool with great ease.
Experiment Creation in Mocking Fish tool: Once, you have installed our Mocking Fish tool, using its features and services is an easy cakewalk by creating your own experiment. However, before creating your experiment, you need to first create a new project with this step.
Project creation steps
– Click on the add new project button located on the right hand side of our Mocking Fish dashboard to create a new project for implementing heat map. Here is the required screen shot that will easily guide you through the above process.
– Now, you need to enter the name of your project that you want to create in the project name field shown in this screen shot. Take a look at the window that will appear in front of you during this process. With this step, your new project will be created.
Experiment Creation steps With the seamless creation of the project, it is time to move forward towards experiment creation process. Here are the quick easy steps for this.- Click on “Add New Experiment” button located on the top right hand side of your Mocking Fish dashboard window to create a new experiment. Here is the screen shot of the window that will appear during experiment creation.
– Once, your experiment is created. You need to fill out the various other details of your experiment one by one. Here are the step by step instructions along with the required screen shots so as to guide you effectively through the entire process. Fill out your experiment details on the screen window shown in this screen shot below.
– Now, you need to select the type of tracking for your experiment like
Default Tracking- In this tracking, the system will only track your experiment URL. Here is the screen shot of about how this option will appear.\
Customize URL Tracking rules- Here in this option, user has the freedom to make desired changes in tracking rules like tracking of http pages, https pages or both such pages. Take a screen shot view of the window screen that you will get during the experiment creation process.
Use a wildcard-This option allows the user to keep a track on all the URLs of a particular given pattern. Here is the screen shot of about how that window will appear.
Use a Regular expression-This option provides facility of entering a regular expression of the URLs that the user wants to track for his/her experiment. Here is how its screen shot window will be like.
Track by name-With this option, user can guide system to track only those pages whose title matches with the title entered by the user. The screen shot view of this option will look like the one mentioned below.
– Finally, the user needs to set the start time and end time of their experiment along with the number of visitors that are required for the experiment. Here is the screen shot of the final window during the completion of experiment creation.