How do you know if your visitors like the way you offer your services? Are your potential customers leaving your website before buying anything? How does your website look like to a first time visitor?
One element that can provide answers to all these complex queries is the use of heatmaps. Heatmap as a tool is used for analyzing visitor’s behavior on your website. They basically function to point out those areas where customers are drawn once they land on your site.
Out of many other types, Click HeatMaps are the ones that target those areas of your web page that gets the most number of clicks, hovers or mouse movement. The clicks can be found anywhere on the page, whether it’s links, images, headline text or even white dead spaces. To analyze user behavior, it works by simply utilizing hotter colors like orange or bright red on areas of your page that gets the most clicks and using colder colors like blues and purples on places that are not getting as much clicks as expected.
Track where users click - Click HeatMaps help you determine which portion of your website is mostly liked by users. Similarly, it also helps you know whether users are attracted to those services where you expected them to be or not. With mouse clicks, data is aggregated collectively to help you identify the most clicked areas.
For example if your website has the least number of clicks on “Call To Action” buttons, it means you need to analyze why visitors do not click there. Is it really annoying? If yes, the you need to work upon it and eliminate the causes which compels visitors on not clicking it.
Use link analytics - With Click HeatMaps, you can even monitor not only where visitors click, but also “where they hover”, “how long they hover for” and “their hover conversion rates to clicks”. You will easily be able to understand how to convert these hovers into earning clicks with the help of data collected via click heatmaps.
Draw focus to the right areas - Click HeatMaps allow you to identify those position where more vistors get attracted to. After analyzing your heat map, you will be able to know which areas of your website visitors are drawn to so that you can place your product images, call to action or sign-up buttons where they actually get the most notice from visitors.