Mouse Move Heatmap
Mouse movement, in a way is strongly related to eye tracking, with which you can track how most people actually read your page content. The Mouse Move HeatMap tool functions to help you identify the mouse move behavior of visitors as they move through your website and provides you to identify popular links and areas of a page that your leads are mistaking for areas they can interact.
It is a quick and reliable way to determine if visitors are looking at the particular areas of the page you want them to focus on.
Mouse Tracking- Mouse Tracking allows you to monitor most of the clicks and mouse move. The areas which show most of clicks and mouse activity represent the most engaging parts of your website. The mouse move heatmap allows you to view an overall layout step by step, where visitors are moving their mouse while browsing . Once data begins aggregating, you will be able to view a heatmap of mouse movements on a page.
This heatmap allows you to get into the mind of your visitors as far as where they are pointing their mouse while browsing your site.
Although, this may seem like a less than valuable metric, think about how you behave when browsing. Most of the times people use mouse to browse a page completely and therefore mouse movements tell you which areas of your page visitors are fixating on the most and which areas they are fixating on the least.
Mouse Move Tracking Analytics
Researches show that when “mouse tracking” combines along with “eye tracking”, there is an 80-88% of correlation in results. Moreover, both eye and mouse movement deliver relatively similar information about how your visitors are engaging with your website.
Mouse tracking analytics is fraction of the cost of eye tracking, requiring no specialist equipment or skills.
Based on the mouse movement, this heatmap collects the information and projects it as a heatmap which depicts the area that receives maximum mouse scrolls and this data is highly correlated with eye movements.